Executive Principal - Brand, Partnerships and Business Development

Anthony Smith

"UNE has enormous potential to stand for something that is clear, compelling and truly unique in higher education – and our entire future depends on doing that. With a rich history of innovation behind us, a new structure and an emerging strategic plan, I believe we now have the rare opportunity to realise that potential. I am passionate about using evidence to understand deeply what our stakeholders need from us, both now and in the future, and ensuring we provide it in ways no other universities can.

I am humbled to lead the Brand, Partnerships and Business Development Division in working with colleagues across UNE to grow the revenue and brand equity we need to achieve our shared goals."

Anthony is a Fellow Certified Practising Marketer of the Australian Marketing Institute with 22 years experience within higher education marketing with a particular focus on 'evidence-based' marketing that has resulted in a track record of driving growth in income from student enrolments. Specialist knowledge and skills in integrated brand strategy, market research and analytics, new product development, campaign management, management of external suppliers and human resource management. Currently working on 'unbundling' product development strategy and brand strategy.