Advanced Diploma in Digital Marketing

Start Dates and Campus	Trimester 1 – February 2026	Trimester 2 – June 2026	Trimester 3 – October 2026
Online	Offered	Offered	Offered
Armidale Campus	Offered	Offered	Not Offered
Sydney Campus	Not Offered	Not Offered	Not Offered
Online	Offered	Offered	Offered
Armidale Campus	Not Offered	Not Offered	Not Offered
Sydney Campus	Not Offered	Not Offered	Not Offered

View 2027 course information

UNE student sits at desk studying on laptop

The digital marketing industry is rising sharply, with businesses increasingly relying on online strategies for growth. By gaining specialised skills in the Advanced Diploma in Digital Marketing at UNE, you'll be well-positioned to meet the constantly growing demand for qualified, adaptable professionals in this field.

This course is designed for all experience levels – whether you're just starting out, have done some digital marketing studies, or are already hard at work as a digital marketer, our flexible program is designed to support your growth. Move from the basics through to advanced knowledge, or if you've already completed UNE's Diploma in Digital Marketing, you can receive Advanced Standing (credit) and jump straight into building upon your existing expertise and skills.

Why study the Advanced Diploma in Digital Marketing with UNE?
At UNE, you'll be learning from experienced professionals and industry experts who bring with them real-world insights and practical knowledge, providing you with valuable learning experiences that go beyond textbooks. The skills you develop throughout your studies ensure you graduate well-equipped to create and implement effective digital marketing campaigns, analyse their success, and adapt to the ever-evolving digital landscape.

UNE has the longest heritage of any Australian university in offering distance and online courses. We’re also highly rated – year after year, students award UNE 5-star ratings in The Good Universities Guide for Overall Experience and Student Support, so when you study with us, you know you are in good hands.

What makes our course different?
As this is a field that values innovation and agility, this course is designed to prepare you for a variety of roles in digital marketing, where you can excel in operations, analytics, research, management and more, supporting strategic decision-making and improving business results. Studying the Advanced Diploma in Digital Marketing gives you opportunities to:

Build a diverse, future fit skillset. From content marketing to digital retailing, and search engine optimisation (SEO) to global marketing – this course is designed to give you the broad, adaptable expertise employers are seeking.
Set yourself up for future learning. Our Advanced Diploma in Digital Marketing is specifically designed to articulate into our Bachelor of Digital Marketing, offering you Advanced Standing (credit) for your previous studies and allowing you to increase your knowledge and qualification level step-by-step.
Choose to study when it suits you. The course is available online, allowing you to fit study around your busy lifestyle, not the other way around, no matter where you are in the world. Or join us on campus and take advantage of our small staff-student ratio and supportive environment. Study part-time or full-time, and move between the two as your circumstances change.

Study online
Most of our students choose to study online across three study periods with 24/7 tutor support* and fit study around work and family commitments. Uniquely, our online students are mostly over 30 and bring valuable experience with them. They form a community of adults juggling the same challenges and priorities and who bring their life and work experience together to build real world networks for the future.

Study on campus
Many of our students choose to take advantage of the on-campus lifestyle in Armidale, in the beautiful New England region, with access to unparalleled support, accommodation and sporting facilities. These students are often starting their first degree and have left school recently. Through access to academic and career support they get a fantastic start to their careers.

* 24/7 tutor support includes: essay feedback (within 24 hours); live chat 24/7 for generic feedback on academic writing; and subject-specific help at a foundation or first-year level for subjects including mathematics, chemistry, biology, physics, business, accounting, microeconomics, macroeconomics and statistics. There are also a wide range of workshops, resources and courses available in academic skills support to assist you and help you to succeed.

Entry requirements

Select the option that best describes you.

This course is not currently available for this mode of study.

Please note: all admissions are subject to UNE’s Admission, Credit and Enrolment Policy. Please read and familiarise yourself with the details of the policy. See our Glossary for help with university terms.

You can check your overseas qualifications in our Admission Country List and Qualifications table. If you can't find your qualifications in this list, simply submit your application and UNE's International Admissions team will assess them for you.

When applying you may be required to show how you satisfy the English Language Requirements for this course.

International applicants, please note: You may also need to show evidence of your English language proficiency to the Department of Home Affairs if you are applying for a Student Visa.

These requirements are in addition to the entry requirements above.

Intensive Schools

There are no mandatory intensive school requirements in this course.

If you are an international applicant who wants to study online (overseas or in Australia):

You will need to meet both the Academic and English Language Requirements to gain admission into this course. Meeting academic requirements means we review what you have already studied to see if you have the results needed for admission to your preferred course.

This course is offered under two admission rules.

Rule A: You have completed, at minimum, an Australian Year 12 qualification or overseas equivalent.
If you are admitted on this basis, you will be eligible for admission under Rule A. Please see the Course Structure (Program of Study).

Rule B: You have completed a UNE Diploma in Digital Marketing.
If you are admitted on this basis, you will be eligible for admission under Rule B. Please see the Course Structure (Program of Study).

When applying you may be required to show how you satisfy the English Language Requirements for this course.

International applicants, please note: You may also need to show evidence of your English language proficiency to the Department of Home Affairs if you are applying for a Student Visa.

These requirements are in addition to the entry requirements above.

Intensive Schools

There are no mandatory intensive school requirements in this course.

Visa Information

Online study in your own country
If you would like to study online with UNE while you reside outside of Australia you do not need a Student Visa. If your course requires you to visit Australia to attend any mandatory study requirements, you would need to explore Visitor Visa options for a short-term stay.

Online study in Australia
If you would like to study online with UNE while you are residing in Australia, you will need to hold a visa (other than a Student Visa) that allows you to study. If you are unsure if your visa allows you to study, you can check with UNE's International Admissions team. If you hold a Student Visa you cannot study completely online; you must be enrolled as an on-campus student (although you can study a limited number of online units).

Some courses require you to provide documentary evidence, or interviews to support your application. The following documents are required to support your application:

Any supporting documents related to your admission pathway. For example, if you apply based on previous study, upload evidence of your study so we assess eligibility.
Proof of identity and citizenship. This can be a certified/notarised copy of the photo page of your passport, or another form of official photo identification that lists your full personal details including name and date of birth; for example, a foreign government identity card.
Evidence of English Language Requirements satisfied. If you have completed a UNE-approved formal English test within the last two years, you must provide a copy of the test results with your application. Please see UNE’s English Language Requirements above for further information.

Advanced Standing is credit or recognition of your previous study, work and/or life experience. This can reduce the cost and length of your studies.

Course Entry Advanced Standing
Some entry rules come with Advanced Standing or Articulation Programs that are assessed automatically without the need for you to fill in an additional application. Simply apply for your course and we’ll look after the rest.

If you are admitted under Rule B, you will be granted 48 credit points of Specified or Unspecified Advanced Standing. You cannot apply for further Advanced Standing.

Individual Unit Advanced Standing
If you are admitted into this course under Rule A and believe you have already completed the equivalent of one or more of the units in your Course Structure (Program of Study) within the last ten years, you can apply for Individual Unit Advanced Standing.
> Learn how to apply for Individual Unit Advanced Standing

Select the option that best describes your experience.

You are currently studying Year 12 (school or TAFE) or have done so within the past 2 years.

Guaranteed ATAR

60.00

If you are admitted on the basis of your ATAR, you will be eligible for admission under Rule A. Please see the Course Structure (Program of Study).

There are ATAR-related adjustments that can be applied to increase your rank when applying for this course.

UNE ATAR Adjustment Scheme
UNE can automatically award additional points as adjustment factors to the ATAR of eligible applicants for this course without the need for an additional application.
> Learn more about the UNE ATAR Adjustment Scheme

Education Adjustment Scheme (EAS)
UNE acknowledges and provides consideration for applicants who have experienced an educational disadvantage. If you are planning to study on campus you can seek consideration for this scheme when applying for this course.
> Learn more about EAS

These requirements are in addition to the entry requirements above.

English Language Requirements

When applying you may be required to show how you satisfy the English Language Requirements for this course.

Intensive Schools

There are no mandatory intensive school requirements in this course.

You have studied at UNE or other higher education institutions, completed or otherwise.

This course is offered under two admission rules.

Rule A: You have undertaken any of the following qualifications with an appropriate Grade Point Average (GPA):

Undergraduate Certificates
Diplomas
Advanced Diplomas/Associate degrees
Bachelor degrees
Postgraduate degrees

If you are admitted on this basis, you will be eligible for admission under Rule A. Please see the Course Structure (Program of Study).

These requirements are in addition to the entry requirements above.

English Language Requirements

When applying you may be required to show how you satisfy the English Language Requirements for this course.

Intensive Schools

There are no mandatory intensive school requirements in this course.

You have undertaken VET study through a Registered Training Organisation (RTO), e.g. TAFE.

You can apply for this course if you have undertaken VET studies. When assessing your application, we will look at the following factors:

Level and type of qualification (Certificate III or above)
Graded or ungraded (competency-based)
Complete or incomplete.

If you are admitted on this basis, you will be eligible for admission under Rule A. Please see the Course Structure (Program of Study).

These requirements are in addition to the entry requirements above.

English Language Requirements

When applying you may be required to show how you satisfy the English Language Requirements for this course.

Intensive Schools

There are no mandatory intensive school requirements in this course.

You left high school more than two years ago or did not finish Year 12.

You can apply for this course on the basis of work and/or life experience via at least one of the following methods:

Professional Experience
If you have completed at least one year of paid professional experience, we can assess you for admission on this basis. Simply provide a resume and a Statement of Service from your employer/s in your application.
> Find out more about applying based on professional experience
> Learn about our Statement of Service requirements

Mature Age Special Entry
Tell us more about your work and life experience, demonstrating why you believe you will be successful in the course you are applying for. Simply complete the form and upload it in your application.
> Download the Mature Age Special Entry form (PDF)

Skills for Tertiary Admissions Test (STAT)
The STAT is a test that assesses a range of competencies considered important for successful tertiary study. UNE accepts the multiple-choice component provided you have completed it within the three years prior to course commencement.
> Visit ACER for more information

If you are admitted on this basis, you will be eligible for admission under Rule A. Please see the Course Structure (Program of Study).

Foundation Program
This is a free (fees exempt) and 100% online program designed to help you prepare for university. It will provide you with all the skills needed to undertake undergraduate study.
> Learn more about the Foundation Program

TRACKS Indigenous Foundation Program (Aboriginal and/or Torres Strait Islander applicants)
TRACKS is a foundation program run by the UNE Oorala Aboriginal Centre. Over two trimesters you will experience what university study is about and learn in a supported environment. Be part of a community of Aboriginal and/or Torres Strait Islander peoples who share your goals and interests.
> Learn more about TRACKS

Internal Selection Program (Aboriginal and/or Torres Strait Islander applicants)
This program is designed for Aboriginal and/or Torres Strait Islander peoples who have professional work or community experience, or any formal VET qualifications, e.g. TAFE study.
> Learn more about the Internal Selection Program

These requirements are in addition to the entry requirements above.

English Language Requirements

When applying you may be required to show how you satisfy the English Language Requirements for this course.

Intensive Schools

There are no mandatory intensive school requirements in this course.

Some courses require you to provide documentary evidence, or interviews to support your application. The following documents are required to support your application:

Any supporting documents related to your admission pathway. For example, if you apply based on previous study, upload evidence of your study so we can assess eligibility.
If you are applying through Mature Age Special Entry, you will need to include a completed Mature Age Special Entry form in your online application. Learn more about Mature Age Special Entry.
If you are applying based on professional experience you will need to provide a resume and a Statement of Service from your employer/s on company letterhead. Learn about our Statement of Service requirements.

Advanced Standing is credit or recognition of your previous study, work and/or life experience. This can reduce the cost and length of your studies.

If you are admitted under Rule B, you will be granted 48 credit points of Specified or Unspecified Advanced Standing. You cannot apply for further Advanced Standing.

Course structure

48 credit points

Complete the following units:

Accounting Information for Business Decision-making (AFM123) – 6 credit points
Creative Industries (COMM103) – 6 credit points
Digital Marketing Fundamentals (DM120) – 6 credit points
Economics for Management (ECON123) – 6 credit points
Communication for Business (MM105) – 6 credit points
Fundamentals of Marketing (MM110) – 6 credit points
Fundamentals of Management (MM123) – 6 credit points
Business Statistics (QM161) – 6 credit points

24 credit points

Complete 24 credit points from the following units:

Content Marketing (DM220) – 6 credit points
Business Storytelling (DM221) – 6 credit points
Digital Global Marketing (DM222) – 6 credit points
Social Media Marketing (DM223) – 6 credit points
Digital Retailing (DM224) – 6 credit points

See UNE Handbook for more details. The Handbook contains detailed course information designed for enrolled students, including course plans, exit awards, intensive schools, and work placement requirements.

Fees and scholarships

Understanding Your Course Fees

Your total course fees are based on the number of units you complete, not the length of time you study. This gives you flexibility to tailor your study journey to suit your circumstances.

Here's how it works:

Unit-based pricing - Each unit has its own fee. Visit our Fees and Costs section for detailed unit pricing information
Advanced standing - If you're eligible for credit for previous study, you'll complete fewer units and pay less overall
Study pace - Choose part-time or full-time study to fit your schedule without affecting unit costs
Trimester 3 option - Students who choose to accelerate their progress by studying during Trimester 3 can do so without increasing overall costs

The table below shows estimated fees for a typical full-time year of study (48 credit points which typically equates to 8 units)

How much will it cost?

Estimated fees for your first year of study in this course are:

Fee type	Cost
International	$32,016*
Commonwealth Supported Place	$17,376*
Estimated amenities fee per year if studying full-time	$373

* Annual course fees only cover the cost of tuition. They do not include other expenses associated with university study such as text books, accommodation and living expenses. If you are successful in gaining admission to study at UNE, the Offer of Admission will list the exact tuition fees you need to pay for your course. Fees quoted cover full-time tuition for two full-time trimesters only. For more information, please see fees and costs.

*The costs will depend on the units you choose to study as the cost of individual units vary. “Estimated fees” are provided as a guide only based on a typical enrolment of students undertaking a study load of 48 credit points in the first year of this course. For courses that require less than 48 credit points the fees indicated are based on the total credit points required for completion of that course. For more information, please see fees and costs.

What are the course fee payment options?

A Commonwealth Supported Place (CSP) is a government subsidised place in a university course. The government pays part of your tuition fees, and you pay the remainder.

If you have a CSP in either an undergraduate or postgraduate (coursework) degree, you may be eligible for a HECS-HELP Loan, which allows you to defer payment of your fees until you are earning above the threshold.

UNE scholarships are open for all to apply and offer financial help while you are studying. There are scholarships for students with high academic achievement, from rural areas, studying specific degrees, in disadvantaged groups, experiencing financial hardship, who excel at sport or want to live in a UNE residential college.

There are plenty of scholarships to choose from

Find your perfect scholarship using our Find a Scholarship tool and reduce the cost of your future studies with us today.

Find a scholarship

UNE offers bursaries and scholarships that can help you with the costs of studying and living in Australia.

The UNE International Bursary reduces the published annual tuition fees for international students by up to 20%. These bursaries are available for international students commencing coursework studies at UNE in 2025. View detailed Bursary information.

UNE also offers a number of substantial research scholarships to postgraduate students studying research-based degrees.

Your career

Career outcomes

UNE's Advanced Diploma in Digital Marketing equips you with adequate knowledge, skills, abilities and competencies in the key areas of social media and digital marketing analytics, digital content creation and business storytelling amongst others.

You career pathway may include:

Marketing manager
Digital marketing specialist
Digital marketing analyst
Digital marketer
Business analyst
Digital marketing consultant
Social media manager
Digital market researcher.

Other career information

Course outcomes

The Advanced Diploma in Digital Marketing aims to equip students with foundational knowledge applicable to addressing modern challenges, emphasising the enhancing overall business effectiveness through the integration of digital platforms with business operations. This degree will provide students with an understanding of key aspects of digital marketing. Students will be prepared for roles in digital marketing, where they can contribute to marketing, sales, operational tasks, basic analytics, research, and management, aiding in strategic decision-making and improving business results.

demonstrate a breadth of knowledge and coherent understanding of digital marketing processes with broader marketing theoretical underpinnings and their application to real-world contexts;
use foundational, technical, collaborative and communication skills, tools and digital technologies to communicate persuasively with a range of stakeholders;
apply critical thinking, logical argumentation and in-depth analyses to cohesively understand complex real-world marketing and/or business problems and offer solutions;
identify relevant information drawn from a range of internal and external sources to progress data analyses and syntheses to investigate complex business issues;
evaluate and demonstrate judgement in formulating responses to complex, social, cultural, digital and ethical issues;
demonstrate a preparedness to engage in continuous learning and reflection to help inform professional practice; and
demonstrate ability to work independently and collaboratively with others to generate solutions to contemporary business problems.

Knowledge of a Discipline: Students will develop knowledge of key digital marketing theories and apply knowledge to solve marketing and business problems. Students will also demonstrate an understanding of the local and global environments in which digital marketing is relevant. Knowledge will be assessed through a variety of assessment tasks.
Communication Skills: Students will utilise cognitive and communication skills, media tools and digital technologies to develop oral and written competencies. Students will develop skills for liaison with various stakeholders through immersive assessment tasks and experiential learning.
Problem Solving: Students will combine cognitive and critical thinking skills to solve case studies and real-life scenarios to resolve problems. Students are gain an understanding to apply marketing theories and concepts to formulate solutions to identified problems.
Information Literacy: Students need to identify, evaluate and synthesise relevant information drawn from a range of sources in order to analyse digital marketing analytics. Students will use information and data from various media sources and digital contexts for analysis and interpretation.
Ethical Conduct and Social Responsibility: Throughout the course, ethical conduct, cyber etiquette and social responsibility is taught, practised and assessed. Students will be able to appreciate the principles of personal, professional and social responsibility viewpoints and apply these to a range of ethical issues, digital vignettes and behavioural scenarios.
Lifelong Learning: Lifelong learning skills are embedded in this course through application-oriented and practice-based tasks with transferable knowledge to solve contemporary problems. The disciplinary knowledge encourages students to apply a critical lens for a deeper analysis of the local and global digital marketing environment as a dynamic and a rapidly evolving area.
Independence and Collaboration: Students are required to work independently demonstrating self-directed learning and reflective practice. Students are also required to collaborate with their peers in a variety of learning and assessment tasks throughout the course showcasing teamwork.

Excellence in experience, equity and employability

Five Stars,
20 Years in a Row

UNE is the only public uni in Australia awarded 20 straight years of five stars for Overall Experience.

Good Universities Guide 2007-2026

Five Stars for
Social Equity

UNE rates among the top 20% of universities nationally and is #1 in NSW for Social Equity.

Good Universities Guide 2026

Five Stars for
Graduate Employment

UNE rates among the top 20% of universities for Graduate Full-Time Employment and Starting Salary.

Good Universities Guide 2026 (Undergraduate)

Diamond-Rated Digital Learning

UNE’s leadership in digital learning earned the highest ‘Diamond’ rating in a peer review.

ASCILITE TELAS 2025

Studying online

At UNE we know it takes more than just being online to be a great online university. It takes time and experience. We pioneered distance education for working adults back in the 1950s, so we’ve been doing this longer than any other Australian university.

We understand the challenges faced by busy adults studying at home. We know that a vital part of online study is your engagement with the learning community. Communication with your classmates, teaching staff and university support staff will enhance your study experience and ensure that your skills extend beyond the subject matter. UNE’s teaching staff are experts in their field which is why UNE consistently receives five stars from students for teaching quality, support and overall experience.*

*The Good Universities Guide

Find out how online study works