Key facts
UNE unit code: DM220
*You are viewing the 2027 version of this unit which may be subject to change in future.
- Trimester 2 - On Campus
- Trimester 2 - Online
- UNE Sydney Campus
- Armidale Campus
- Yes
- No
- Yes
- 6
Unit information
As television viewing by people under 40 plummets, advertising-free services like Netflix grow dramatically, and internet users retreat behind ad blockers and private subscriptions, marketers must find ways to reach customers that don’t rely on the old ‘interruption’ model that is advertising. One of the solutions is content marketing, and its subset, email marketing, where marketers create useful content that ‘pulls’ in existing and potential customers.
This unit gives students the practical knowledge and skills, related to the principles and concepts of content marketing, in order to achieve business objectives in a digital environment. Students will learn how to design, create and execute on content marketing campaigns that are central to the management and marketing of the digital business. The unit takes an in-depth and applied approach to the study of content and email marketing processes to promote digital interactivity between customers and business owners. The successful development and presentation of a content marketing initiative will be a key feature of the unit.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 2 | On Campus, UNE Sydney Campus |
| Trimester 2 | Online |
*Offering is subject to availability
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- demonstrate a comprehensive understanding of major principles, theories and concepts of content and email marketing, and their application to issues in digital marketing;
- use cognitive and communication skills to review critically, analyse, consolidate and synthesise relevant content marketing theories, concepts and information drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex digital marketing problems;
- work independently to plan and execute content and email marketing tasks to enhance professional knowledge and skills in content marketing; and
- demonstrate the ability to recognise, reflect on, and respond appropriately to a range of ethical, cultural or social issues influencing the practice of digital marketing using effective content and email marketing.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Assignment 1 | Yes | 20% | All offerings | Content Analysis & Strategy Foundation. |
| Assignment 2 | Yes | 30% | All offerings | Applied Content Creation Execution. Students develop digital portfolio with multiple content pieces. No. Words: 2500 |
| Invigilated Online Examination - Assurance Task | Yes | 50% | All offerings | There is a supervised exam at the end of the teaching period in which you are enrolled. The exam will be offered online with supervision via webcam and screen sharing technology. Coordinated by UNE Exams Unit. Students must obtain at least 50% in the exam (and at least 50% overall) to receive a pass (or better) in the unit. |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Strategic Content Marketing: Creating Effective Content in Practice
ISBN: 9781032438481
Farkas, D. and Geier, R., Routledge Taylor & Francis Group 1st Ed. 2024
Text refers to: All offerings
Excellence in experience, equity and employability
Five Stars,
20 Years in a Row
UNE is the only public uni in Australia awarded 20 straight years of five stars for Overall Experience.
Good Universities Guide 2007-2026
Five Stars for
Social Equity
UNE rates among the top 20% of universities nationally and is #1 in NSW for Social Equity.
Good Universities Guide 2026
Five Stars for
Graduate Employment
UNE rates among the top 20% of universities for Graduate Full-Time Employment and Starting Salary.
Good Universities Guide 2026 (Undergraduate)
Diamond-Rated Digital Learning
UNE’s leadership in digital learning earned the highest ‘Diamond’ rating in a peer review.
ASCILITE TELAS 2025
Studying online
At UNE we know it takes more than just being online to be a great online university. It takes time and experience. We pioneered distance education for working adults back in the 1950s, so we’ve been doing this longer than any other Australian university.
We understand the challenges faced by busy adults studying at home. We know that a vital part of online study is your engagement with the learning community. Communication with your classmates, teaching staff and university support staff will enhance your study experience and ensure that your skills extend beyond the subject matter. UNE’s teaching staff are experts in their field which is why UNE consistently receives five stars from students for teaching quality, support and overall experience.*
*The Good Universities Guide
Stay connected
Join our mailing list for updates and helpful tips to support your study plans. You can unsubscribe at any time.
- •Course updates and important changes as they happen
- •Key dates for intakes, deadlines, and enrolment steps
- •Application guidance, including supporting documentation requirements
- •Next steps and what to expect after you apply or enquire
Ready to stay in the loop?
GET IN TOUCH
Why study with us?
UNE’s flexibility and support made the transition smooth and helped me find a great balance between academic responsibilities and personal growth. It was the perfect place to study education while staying true to my rural roots.
What happens next?
Got a question about a course you'd like to study? Contact our Future Student Team for help.
2027 applications are now open. The application process only takes 20 minutes to complete. Don’t delay, apply now!
Your start date is based on the study period you choose to apply for.
