Build skills to secure a career in the rapidly changing world of marketing

Marketing is the study of how businesses promote and sell products or services. It includes market research and advertising. This exciting industry is in a constant state of flux, as more products emerge and are marketed to diverse audiences globally. As digital advertising quickly overtakes traditional types of marketing, the industry requires professionals who can adapt to these fast-paced changes in technology and style.

UNE offers a range of undergraduate and postgraduate courses and specialisations in marketing designed to provide you with the theoretical knowledge and technical skills required to stay relevant in a fast-moving digital environment. Because UNE has a long-standing commitment to preparing adults for the ever-evolving job market, our marketing courses focus on exploring the four P’s of marketing: product, price, place and promotion. You’ll learn the psychology of selling, how to develop strategies, and examine marketing in its many forms. Our experts will ensure you are future-fit to embark on a career in marketing upon graduation.

Most of our students choose online education, where they become members of a community of adult learners who combine their life and work experiences to create practical networks for their futures. On-campus students can take advantage of campus accommodation, sports and support services. Whether online or on-campus, you can choose to study full-time or part-time over three trimesters.

With UNE, you’ll graduate feeling prepared to meet the challenges and opportunities that lie ahead in marketing, whether you choose to pursue careers in sales, advertising or management. By choosing UNE, you’ll be studying with an industry leader in the provision of online lifelong learning. Year after year, students award us the maximum 5-star ratings for Overall Experience and Student Support in The Good Universities Guide.

Explore the marketing courses and specialisations on offer at UNE.

Courses by study level

Demand for agribusiness professionals continues to grow as the world faces the evolving challenges of climate change, sustainability, food safety and security, and the increasing globalisation and integration of agricultural and food networks. UNE’s …

Duration
  • 3 years full-time
  • Up to 10 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online
  • On Campus

With UNE's Bachelor of Agriculture/Bachelor of Business you will gain practical, production-oriented skills and knowledge in agriculture together with in-depth skills and knowledge in business, management and finance. You will learn to formulate …

Duration
  • 4 years full-time
  • Up to 10 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • On Campus
  • Online

Workplaces value employees who have a broad range of real-world skills, and this combined degree will equip you to excel in today’s dynamic working environment. In our Bachelor of Arts/Bachelor of Business, you’ll gain business knowledge and learn…

Duration
  • 4 years full-time
  • Up to 10 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online
  • On Campus

The UNE Bachelor of Arts/Bachelor of Laws provides you with the opportunity to combine your study of law with an area of interest drawn from a wide variety of the arts, humanities and social sciences. As a double degree for the future, it has been…

Duration
  • 5 years full-time
  • Up to 12 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online
  • On Campus

Whether you aim to build your career in small, medium or large enterprises, or launch a business of your own, you must learn to identify opportunities, rise to challenges and adapt to change. Our Bachelor of Business is uniquely positioned to help…

Duration
  • 3 years full-time
  • Up to 10 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online
  • On Campus

Business and economics make a powerful combination. Graduates with skills in both disciplines are highly sought after for a range of roles in business, government and non-profit organisations. Studying the combined Bachelor of Business/Bachelor of…

Duration
  • 4 years full-time
  • Up to 10 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online
  • On Campus

With commercial innovation and technological disruption on the rise, the UNE Bachelor of Business/Bachelor of Laws will open the door to a wide range of legal and business career opportunities. This double degree gives you a solid foundation in…

Duration
  • 5 years full-time
  • Up to 12 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online
  • On Campus

The landscape of marketing is changing at a rapid pace, creating a rising need for digital marketing professionals who can innovate and adapt to evolving market behaviours and new technologies. UNE's Bachelor of Digital Marketing will prepare…

Duration
  • 3 years full-time
  • Up to 10 years part-time
Start
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online
  • On Campus

We live in a rapidly changing world, and none more so than the world of media and communications. The rise of digital media, social media and streaming services has seen the landscape change like no other, but the fundamentals of effective…

Duration
  • 3 years full-time
  • Up to 10 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • On Campus
  • Online

UNE’s Bachelor of Media and Communications/Bachelor of Laws offers you the opportunity to combine your law studies with a highly sought-after understanding of our rapidly changing global media culture. This unique dual degree broadens your career…

Duration
  • 5 years full-time
  • Up to 12 years part-time
Start
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online
  • On Campus

This course is not offered in 2024. The ability to communicate effectively is essential in many aspects of our lives, but none more so than in the workplace. Improving your communication skills can not only improve your performance in your current…

Duration
  • Up to 4 years part-time
Start
  • Not offered in 2024
Mode
  • Online

The UNE Undergraduate Certificate in Arts provides you with foundational knowledge and skills to prepare for further study and more career choices, with a focus on your chosen area of interest. With the freedom to assemble your course from a curated …

Duration
  • 1 year part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online

The UNE Undergraduate Certificate in Professional Development is a program of study for people from a broad range of backgrounds who want to begin developing skills for future careers or further study. Designed in response to rapid workplace and…

Duration
  • 1 trimester full-time
  • 1 year part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online

In a highly-competitive employment landscape, to stand out from other applicants is a big advantage, and an honours degree is a point of difference that can capture the attention of employers. An honours year at the end of your three-year Bachelor…

Duration
  • 1 year full-time
  • 2 years part-time
Start
  • Trimester 1 - Feb 2024
Mode
  • On Campus
  • Online

From sole traders to leaders of multinational corporations, businesspeople seek growth opportunities in an uncertain and rapidly changing world. With UNE's Graduate Certificate in Business, you will hone your skills and knowledge to anticipate…

Duration
  • 1 trimester full-time
  • Up to 2 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online

If you have a keen interest in how the human brain works along with a desire to gain well-rounded business skills, a qualification in neuroscience and business could be the perfect fit.  Now is an exciting time to be involved in understanding the…

Duration
  • 1 trimester full-time
  • Up to 2 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
Mode
  • Online

Adapt to an evolving workplace and open the door to new career opportunities with UNE's Graduate Certificate in Professional Practice. Whether you want to create more career choices, hone your specialist skills, or take a new…

Duration
  • 0.5 years full-time
  • 2 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online

Are you a recent graduate or a professional looking to elevate your career in business? UNE’s Graduate Diploma in Business is designed for individuals like you who aspire to excel in the business world. This course uniquely blends coursework and…

Duration
  • 0.5 or 1 year full-time
  • Up to 4 years part-time
Start
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online

Now more than ever, businesses and organisations are seeking leaders who can combine insights into how the brain works with core business decisions.   With the Graduate Diploma in Neuroscience and Business at UNE, you will gain a combination of…

Duration
  • 1 year full-time
  • Up to 4 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
Mode
  • Online

Design a bespoke course and prepare for a rapidly evolving workplace with the UNE Graduate Diploma in Professional Practice. Whether you want to advance your career, hone your skills or embark on a new career direction, we'll work …

Duration
  • 1 year full-time
  • Up to 4 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online

With the Master of Neuroscience and Business from UNE, you'll gain a deep understanding of how neural processes influence behaviour, along with advanced skills and knowledge in contemporary business practices.   With our flexibly delivered…

Duration
  • 1.5 years full-time
  • Up to 6 years part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
Mode
  • Online

A Doctor of Philosophy is the pinnacle of academic study. Using rigorous and systematic research, combined with critical analysis, you will add to society's understanding of complex issues at the cutting-edge of your discipline or profession.…

Duration
  • 4 years full-time
  • 8 years part-time
Start
  • Research Period 1
  • Research Period 2
Mode
  • On Campus
  • Online

High quality research and analysis allows us to better understand the complex issues we face in industry and society. With UNE's Master of Philosophy by research, your original findings and insights will add to the body of knowledge and inform…

Duration
  • 2 years full-time
  • Up to 4 years part-time
Start
  • Research Period 1
  • Research Period 2
Mode
  • On Campus
  • Online

If you are enrolled at another university, you can choose to study subjects at UNE that will count towards your course. Apply as a cross institutional student directly and complete one or several individual subjects (units) from the full scope of…

Duration
  • 1 trimester full-time
  • 1 trimester part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online
  • On Campus
Non-Award

The world is full of possibilities, with so much to discover and learn. There are endless opportunities to enrich your knowledge to prepare for the future, but what if you don’t want to undertake a full degree? And how can you zero-in on the…

Duration
  • 1 trimester full-time
  • 1 trimester part-time
Start
  • Trimester 1 - Feb 2024
  • Trimester 2 - Jun 2024
  • Trimester 3 - Oct 2024
Mode
  • Online
  • On Campus
  • Bespoke Graduate Certificate: design your own  4 unit postgraduate course and have your work experience recognised in the process.
  • ‘Fundamental’ Bespoke Course: choose two, three or four  fundamental units from a traditional degree. If you are planning a new direction, or adding a new set of skills to your portfolio, you may want to start with this option. These units provide a foundation, or a ‘base camp’, to return to if you want to later progress to a full degree.
  • ‘Advanced’ Bespoke Course: choose two, three or four  advanced units from a full degree. This is a great strategy for staying current in your field, or advancing your knowledge.
  • ‘Critical Content’ Bespoke Course: choose two, three or four units any of the available units in a degree to create a  Critical Content Bespoke Course. This option lets you get the knowledge you need without the time and cost of a full degree.
  • ‘Mix and Match’ Bespoke Course: combine two, three or four units from different degrees and disciplines to design your  mix and match Bespoke Course. This option lets you diversify your knowledge.

Why study with us?

Smiling Bachelor of Agriculture student Greg Kemmett stands on wooden stairwell at UNE Armidale

The most enjoyable part of my studies is the sense of achievement and being part of something bigger than myself.

Greg Kemmett

Find the right major or specialisation for your studies in Marketing

As digital technology continues to replace traditional marketing, you’ll need to be innovative to stay ahead in this field. Study one of our marketing courses or specialisations and graduate with a winning combination of knowledge and business acumen. Explore the options in marketing now.

Filter by:
Showing 110 of 13 results
Communication and Entrepreneurship
  • Undergraduate
  • Bachelor Honours
  • Postgraduate
  • Major
  • Minor
  • Specialisation
  • Teaching Area
  • Specialist Course
Hone your communication strategies and public speaking ability with the experts at UNE. Communication and collaboration skills are essential for the successful entrepreneur, and are in demand in the growing variety of industries that require a…

Hone your communication strategies and public speaking ability with the experts at UNE. Communication and collaboration skills are essential for the successful entrepreneur, and are in demand in the growing variety of industries that require a bridge between technical experts and the public.

Courses Type Level of Study
Bachelor of Arts Minor Undergraduate
Bachelor of Arts/Bachelor of Business Minor Undergraduate
Bachelor of Arts/Bachelor of Laws Minor Undergraduate
Bachelor of Arts/Bachelor of Science Minor Undergraduate
Creative Entrepreneurship
  • Undergraduate
  • Bachelor Honours
  • Postgraduate
  • Major
  • Minor
  • Specialisation
  • Teaching Area
  • Specialist Course
Safeguard your future and learn about the aspects of successful entrepreneurship from UNE’s industry specialists. Cover idea development, problem solving, advances in tech, management, marketing, ethics and work/life balance to future-fit yourself…

Safeguard your future and learn about the aspects of successful entrepreneurship from UNE’s industry specialists. Cover idea development, problem solving, advances in tech, management, marketing, ethics and work/life balance to future-fit yourself in the changing global business marketplace.

Courses Type Level of Study
Bachelor of Arts Minor Undergraduate
Bachelor of Arts/Bachelor of Business Minor Undergraduate
Bachelor of Arts/Bachelor of Laws Minor Undergraduate
Bachelor of Arts/Bachelor of Science Minor Undergraduate
Creative Industries
  • Undergraduate
  • Bachelor Honours
  • Postgraduate
  • Major
  • Minor
  • Specialisation
  • Teaching Area
  • Specialist Course
Develop practical skills in film, TV, writing and publishing and study the processes through which cultural products are made and circulated in the digital environment. UNE's established creatives will help you protect your career and pursue…

Develop practical skills in film, TV, writing and publishing and study the processes through which cultural products are made and circulated in the digital environment. UNE's established creatives will help you protect your career and pursue your passion in the changing world of the arts.

Courses Type Level of Study
Undergraduate Certificate in Arts Major Undergraduate
Undergraduate Certificate in Professional Development Specialisation Undergraduate
Culture and Communication
  • Undergraduate
  • Bachelor Honours
  • Postgraduate
  • Major
  • Minor
  • Specialisation
  • Teaching Area
  • Specialist Course
Ensure you are future-fit for a wide range of careers in the rapidly changing modern world. UNE's highly regarded communications teachers will help you develop the verbal, non-verbal, written and cross-cultural skills to smoothly transition into …

Ensure you are future-fit for a wide range of careers in the rapidly changing modern world. UNE's highly regarded communications teachers will help you develop the verbal, non-verbal, written and cross-cultural skills to smoothly transition into different workplace cultures.

Courses Type Level of Study
Undergraduate Certificate in Professional Development Specialisation Undergraduate
Entrepreneurship
  • Undergraduate
  • Bachelor Honours
  • Postgraduate
  • Major
  • Minor
  • Specialisation
  • Teaching Area
  • Specialist Course
The experts at UNE will equip you for success in the dynamic world of entrepreneurship. Hone essential skills such as startup development and activation, marketing, and financial management. Enter a growing field in startup creation and product…

The experts at UNE will equip you for success in the dynamic world of entrepreneurship. Hone essential skills such as startup development and activation, marketing, and financial management. Enter a growing field in startup creation and product management, and set yourself up for a rewarding career.

Courses Type Level of Study
Bachelor of Business Minor Undergraduate
Marketing
  • Undergraduate
  • Bachelor Honours
  • Postgraduate
  • Major
  • Minor
  • Specialisation
  • Teaching Area
  • Specialist Course
Prepare for your future by building a versatile skillset in analysing consumer aspirations and needs, creating marketing strategies and executing campaigns. At UNE we'll help you meet the demands of an increasingly complex business environment…

Prepare for your future by building a versatile skillset in analysing consumer aspirations and needs, creating marketing strategies and executing campaigns. At UNE we'll help you meet the demands of an increasingly complex business environment where confident, competent professionals will excel.

Courses Type Level of Study
Bachelor of Agriculture/Bachelor of Business Major Undergraduate
Bachelor of Arts/Bachelor of Business Major Undergraduate
Bachelor of Business Major Undergraduate
Bachelor of Business/Bachelor of Economics Major Undergraduate
Bachelor of Business/Bachelor of Laws Major Undergraduate
Marketing and Management
  • Undergraduate
  • Bachelor Honours
  • Postgraduate
  • Major
  • Minor
  • Specialisation
  • Teaching Area
  • Specialist Course

Understanding consumer behaviour, price analysis in specific markets, and digital marketing management and communications, is crucial in today’s rapidly changing global economy. UNE’s experts will teach you how to promote yourself and your products and future-proof your career in agribusiness.

Courses Type Level of Study
Bachelor of Agribusiness Major Undergraduate
Media and Communications
  • Undergraduate
  • Bachelor Honours
  • Postgraduate
  • Major
  • Minor
  • Specialisation
  • Teaching Area
  • Specialist Course
Future-proof your career in this fast-paced field by developing effective communication skills and good storytelling techniques using digital media, social media and traditional journalism. Work with current technology and experienced industry…

Future-proof your career in this fast-paced field by developing effective communication skills and good storytelling techniques using digital media, social media and traditional journalism. Work with current technology and experienced industry professionals to secure your career in communications.

Courses Type Level of Study
Bachelor of Media and Communications Specialist Course Undergraduate
Bachelor of Arts with Honours Major Bachelor Honours
Bachelor of Media and Communications with Honours Specialist Course Bachelor Honours
Master of Arts Major Postgraduate
Graduate Certificate in Arts Major Postgraduate
Media and Culture
  • Undergraduate
  • Bachelor Honours
  • Postgraduate
  • Major
  • Minor
  • Specialisation
  • Teaching Area
  • Specialist Course
Develop your print and digital media and communication skills with UNE's experienced industry professionals. Work with current and emerging technology and protect your career as digital media, news and pop culture, as well as data and analytics, …

Develop your print and digital media and communication skills with UNE's experienced industry professionals. Work with current and emerging technology and protect your career as digital media, news and pop culture, as well as data and analytics, become more important for media outlets.

Courses Type Level of Study
Bachelor of Media and Communications Major Undergraduate
Bachelor of Media and Communications/Bachelor of Laws Major Undergraduate
Screen and Media Studies
  • Undergraduate
  • Bachelor Honours
  • Postgraduate
  • Major
  • Minor
  • Specialisation
  • Teaching Area
  • Specialist Course
Technological advancements and shifting consumer habits are rapidly changing the landscape of the media industry. With UNE's experts, you will develop the critical analysis, communication and research skills needed to succeed in a dynamic,…

Technological advancements and shifting consumer habits are rapidly changing the landscape of the media industry. With UNE's experts, you will develop the critical analysis, communication and research skills needed to succeed in a dynamic, globalised and digitally transformed field.

Courses Type Level of Study
Bachelor of Arts Major Undergraduate
Bachelor of Arts/Bachelor of Business Major Undergraduate
Bachelor of Arts/Bachelor of Laws Major Undergraduate
Bachelor of Arts/Bachelor of Science Major Undergraduate
Advanced Diploma in Arts Minor Undergraduate

Why study with us?

5 stars
For Overall Experience and Teaching Quality
Good Universities Guide 2024
Australian Universities
No. 1
For Undergraduate Student Support
Good Universities Guide 2024
Public NSW Universities
No. 1
For Postgraduate Student Experience
QILT Student Experience Survey
NSW Universities

Careers in Marketing

By studying marketing with UNE, you will gain the confidence and the creative problem-solving skills to secure positions in a wide range of careers and industries that require professionals with excellent marketing abilities: from customer service to company leadership. With the need for experts who are able to work in the digital space and use their interpersonal skills to form strong relationships with clients set to rise, professionals with skillsets in marketing can find work in a variety of settings.

  • Marketing manager
    Organise and manage marketing campaigns to raise awareness of and generate demand for products and services.
  • Digital marketing specialist
    Focus on online marketing channels such as social media, email marketing and search engine optimisation (SEO).
  • Brand manager
    Manage and promote a company’s brand identity, ensuring it aligns with its values and resonates with consumers.
  • Market research analyst
    Research, compile and analyse information on products and market conditions to identify potential new markets.
  • Advertising manager
    Plan and oversee advertising campaigns, including media buying and creative development.
  • Public relations specialist
    Build and maintain the public image of a client’s company, product or service by managing media relations and communications.
  • Content marketing specialist
    Create and manage content, such as blogs, videos and social media posts, to engage and attract audiences.
  • Events manager
    Plan and organise promotional, business and social events such as product launches, trade shows and conferences.

A five-star experience

2024 Overall Experience Good University Logo

Five Stars,
18 Years in a Row

UNE is the only public uni in Australia awarded 18 straight years of five stars for Overall Experience

Good Universities Guide 2007-2024
2024 Student Experience Good University Logo

No.1 in NSW for
Student Experience

QILT (government-endorsed) ranks UNE as the top public NSW uni for Student Experience

QILT Student Experience Survey
2024 Teaching Quality Good University Logo

Five Stars for
Teaching Quality

UNE rates among the top 20 per cent of universities in Australia for Teaching Quality

Good Universities Guide 2024

What happens next?

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1. Decide on your course

Got any questions about a course you would like to study? Don’t hesitate to contact us, our Future Student team is standing by to help.

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2. Apply

2024 applications are now open. The application process only takes 20 minutes to complete. Don’t delay, apply now!

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3. Receive an offer, enrol and start studying

Your start date is based on the study period you choose to apply for.