Saugat Neupane

Biography

Saugat Neupane is a lecturer and researcher specialising in consumer behaviour and strategic marketing. With a solid academic foundation, including a Ph.D. in consumer behavior (USQ), a Master of Business Research (USQ) in strategic marketing, and an MBA in marketing (SMU), Saugat is interested in examining and evaluating consumer behaviour towards sustainable practices and modeling them into marketing strategies. With solid experience in tertiary-level curriculum development and advanced instructional methods, he is adept at creating engaging and impactful learning experiences for students. He has taught a range of subjects from marketing and management disciplines for public and private institutions in Australia. Just to name a few, apart from the marketing units, Change Management, Leadership Development, Knowledge Management and Organisational Learning, Corporate Governance, Strategic Management, and Data Analysis are the subjects he has taught. He brings sound knowledge and skills for conducting both qualitative and quantitative data analysis using tools such as NVivo, SPSS, Excel, and PhStat. Saugat's research contributions are commendable, with publications in respected academic journals focusing on consumer behavior and perception.

He actively collaborates with industry professionals, demonstrating a commitment to staying connected and informed about the latest developments. Beyond academia, Saugat has developed markets for multinational and local pharmaceutical companies, in Nepal, applying ethical marketing practices. Besides, he has managed and marketed a small family-owned agribusiness (Beekeeping research centre) owned by his father, a professor in apiculture.  This practical background enables him to bridge theory and practice, providing valuable insights and delivering meaningful results in both educational and professional settings.