Saugat Neupane

Biography

Saugat Neupane is a lecturer and researcher specialising in consumer behaviour and strategic marketing. With a solid academic foundation, including a Ph.D. in consumer behavior (USQ), a Master of Business Research (USQ) in strategic marketing, and an MBA in marketing (SMU), Saugat is interested in examining and evaluating consumer behaviour towards sustainable practices and modeling them into marketing strategies. With solid experience in tertiary-level curriculum development and advanced instructional methods, he is adept at creating engaging and impactful learning experiences for students. He has taught a range of subjects from marketing and management disciplines for public and private institutions in Australia. Just to name a few, apart from the marketing units, Change Management, Leadership Development, Knowledge Management and Organisational Learning, Corporate Governance, Strategic Management, and Data Analysis are the subjects he has taught. He brings sound knowledge and skills for conducting both qualitative and quantitative data analysis using tools such as NVivo, SPSS, Excel, and PhStat. Saugat's research contributions are commendable, with publications in respected academic journals focusing on consumer behavior and perception.

He actively collaborates with industry professionals, demonstrating a commitment to staying connected and informed about the latest developments. Beyond academia, Saugat has developed markets for multinational and local pharmaceutical companies, in Nepal, applying ethical marketing practices. Besides, he has managed and marketed a small family-owned agribusiness (Beekeeping research centre) owned by his father, a professor in apiculture.  This practical background enables him to bridge theory and practice, providing valuable insights and delivering meaningful results in both educational and professional settings.

Teaching Areas

MM403 - Strategic Planning and Sustainability

MM110 - Fundamentals of Marketing

Further Information

Thesis

Neupane, S. (2019). An examination of the relationship between consumers' cultural values and their functional food perception (Doctoral dissertation, University of Southern Queensland). https://eprints.usq.edu.au/37958/1/S%20Neupane.pdf

Neupane, S. (2015). Marketing strategy for eco-apparel (MBSR dissertation, University of Southern Queensland). https://research.usq.edu.au/item/q399w/marketing-strategy-for-eco-apparel

Publications

Neupane, S., Chimhundu, R., & Chan, K. C. (2021). An instrument for measuring the influence of consumers' cultural values on functional food perception. British Food Journal, 123(7), 2582-2600. https://doi.org/10.1108/BFJ-11-2020-0997

Neupane, S., Chimhundu, R., & Kong, E. (2021). Strategic profile for positioning Eco-apparel among mainstream apparel consumers. Journal of Global Fashion Marketing, 12(3), 229-244. https://doi.org/10.1080/20932685.2021.1915836

Neupane, S., Chimhundu, R., & Chan, K. C. (2019). Cultural values affect functional food perception. British Food Journal, 121(8), 1700-1714. https://doi.org/10.1108/BFJ-03-2019-0178

Conferences

Neupane, S. (2022). Can markers detect contract cheating. In AIPC Research Forum Brisbane, Queensland, Australia.

Neupane, S., Chimhundu, R., & Chan, K. (2018). A study investigating the relationships between consumers' cultural values, their functional food perception and behaviour. In Melbourne International Business and Social Science Research Conference (MIBSRC) 2018. Melbourne, Australia.

Neupane, S., Chimhundu, R., & Kong, E. (2015). Eco-apparel marketing strategy: An innovative approach to overcome marketing barriers. In Proceedings of the 2015 Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Annual Symposium: Queensland University of Technology.