Key facts
UNE unit code: MM316
*You are viewing the 2027 version of this unit which may be subject to change in future.
- Trimester 2 - Online
- Yes
- No
- Yes
- 6
Unit information
Every day, managers and entrepreneurs make strategic and tactical decisions aimed at creating a comparative business advantage. A holistic understanding and knowledge of strategic marketing supports these decisions and ensures the organisation’s brand, product or service stands out in an increasingly competitive and globalised market.
Studying this unit you will evaluate marketing and business decisions to gain a critical understanding of the importance of marketing strategy and management for promoting successful business practice.
You will analyse and synthesise information related to the internal and external business environment, the customer, the competitor, and the market in order to design the most effective marketing strategies.
By examining and applying a range of competitive marketing strategies in practical exercises and assignments, you will discover which are the most appropriate strategies for varied business contexts.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 2 | Online |
*Offering is subject to availability
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- demonstrate a broad and coherent knowledge of strategic marketing theories and concepts and apply this to strategic marketing problems;
- use cognitive and communication skills to review, analyse, consolidate and synthesise relevant information drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex strategic marketing problems;
- work independently to plan and execute tasks to enhance professional knowledge and skills in strategic marketing; and
- demonstrate the ability to recognise, reflect on, and respond appropriately to a range of ethical, cultural or social issues influencing the practice of strategic marketing.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Assignment 1 | Yes | 20% | All offerings | Written Task No. Words: 1500 |
| Assignment 2 | Yes | 30% | All offerings | Written Task No. Words: 2500 |
| Final Examination - Assurance Task | Yes | 50% | All offerings | There is a supervised exam during the teaching period in which you are enrolled. The exam will be offered online with supervision via webcam and screen sharing technology. Coordinated by UNE Exams Unit. Students must obtain at least 50% in the examination (and at least 50% overall) to receive a pass or better in the unit. |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Marketing Strategy: A Decision-focused Approach
ISBN: 9781743078778
Walker, O.C., Mullins, J.W., Mavondo, F.T., Gountas, J.I., Kris, A. and Osborne, C., McGraw-Hill 3rd ed. 2015
Text refers to: Trimester 2 (Online)
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