Key facts
UNE unit code: MM431
*You are viewing the 2027 version of this unit which may be subject to change in future.
- Trimester 1 - Online
- Trimester 2 - On Campus
- Trimester 2 - Online
- Armidale Campus
- Yes
- No
- Yes
- 6
Unit information
Any successful business depends on the practice of marketing as a core business function.
Studying this unit will equip you with practical skills and knowledge in all fundamental aspects of marketing, including marketing research, required at the managerial level of organisations.
You will learn how to design, manage and balance the marketing mix of the four ‘P’s’: product, price, place and promotion as well as the extended marketing mix of the additional three ‘P’s’: people, process and physical evidence.
Taking an in-depth analytical and applied approach to studying consumer needs, developing and positioning products and services, and strategically implementing marketing objectives, you will learn to cater to consumers’ needs better than your competitors and to devise effective customer driven marketing strategies.
As part of this unit, you will complete a marketing plan for assessment.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 1 | Online |
| Trimester 2 | On Campus, Armidale Campus |
| Trimester 2 | Online |
*Offering is subject to availability
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- demonstrate a comprehensive understanding of major marketing theories and concepts and their application to issues in the management of marketing;
- use cognitive and communication skills to review critically, analyse, consolidate and synthesise relevant marketing theories, concepts and information drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex marketing management problems;
- work independently to plan and execute tasks to enhance professional knowledge and skills in marketing management; and
- demonstrate the ability to recognise, reflect on, and respond appropriately to a range of ethical, cultural or social issues influencing the practice of marketing management.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Assignment 1 | Yes | 20% | All offerings | Written Assignment No. Words: 1600 |
| Assignment 2 | Yes | 30% | All offerings | Written Assignment No. Words: 2400 |
| Final Examination - Assurance Task | Yes | 50% | All offerings | There is a supervised exam during the teaching period in which you are enrolled. The exam will be offered online with supervision via webcam and screen sharing technology. Coordinated by UNE Exams Unit. Students must obtain at least 50% in the examination (and at least 50% overall) to receive a pass or better in the unit. |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Marketing Management Global Edition
ISBN: 9781292462714
Kotler, P. and Keller, K. , Pearson 17th Ed. 2025
Text refers to: All offerings
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