Key facts
UNE unit code: MM313
*You are viewing the 2027 version of this unit which may be subject to change in future.
- Trimester 1 - Online
- Yes
- No
- Yes
- 6
Unit information
Digital Marketing Communications will introduce you to the power of digital marketing in the context of advertising, and promotion more broadly.
Starting with the premise that everything is digital, you will learn how to integrate and analyse the five elements of the marketing communications mix: direct marketing, personal selling, public relations, sales promotion, and advertising. Successfully blending these components will empower you to develop marketing communication messages that mean something and that impact consumers in today’s digital age.
With additional focus on search, analytics and media planning, you will learn to apply tools and skills to build strong customer relationships and attain superior marketing outcomes.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 1 | Online |
*Offering is subject to availability
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- demonstrate a broad and coherent knowledge of integrated marketing communications theories and concepts and apply this to integrated marketing communications problems;
- use cognitive and communication skills to review, analyse, consolidate and synthesise relevant information drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex integrated marketing communications problems;
- work independently to plan and execute tasks to enhance professional knowledge and skills in integrated marketing communications; and
- demonstrate the ability to recognise, reflect on, and respond appropriately to a range of ethical, cultural or social issues influencing the practice of integrated marketing communications.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Assignment 1 | Yes | 25% | All offerings | Written Task No. Words: 1250 |
| Assignment 2 | Yes | 25% | All offerings | Written Task No. Words: 1250 |
| Final Examination - Assurance Task | Yes | 50% | All offerings | There is a supervised exam during the teaching period in which you are enrolled. The exam will be offered online with supervision via webcam and screen sharing technology. Coordinated by UNE Exams Unit. Students must obtain at least 50% in the examination (and at least 50% overall) to receive a pass or better in the unit. |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Advertising: An Integrated Marketing Communication Perspective
ISBN: 9781760422417
Belch, G., Belch, M., Kerr, G. and Powell, I., McGraw-Hill 4th ed. 2020
Text refers to: All offerings
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