Fundamentals of Marketing (MM110)

Learning outcomes

Upon completion of this unit, students will be able to:

1. demonstrate a foundational understanding of the breadth of marketing core concepts and apply this to business-related problems;
2. demonstrate proficiency in the rationale, criteria and process of market targeting, segmentation and positioning;
3. demonstrate a fundamental understanding of the components of each of the elements of the marketing mix and their purpose, and the process of planning, implementation and control;
4. use a range of cognitive, communication skills and contemporary tools to identify, evaluate and synthesise relevant information drawn from a range of sources in order to demonstrate judgement, creative thinking and analytical skills in solving marketing-related problems;
5. work independently and/or collaboratively with people to plan and execute marketing tasks to enhance professional knowledge and skills; and
6. demonstrate the ability to recognise and reflect on a range of ethical, cultural, social or sustainability issues influencing the practice of marketing, integrating these insights into marketing strategy development.