Key facts
UNE unit code: MM316
*You are viewing the 2025 version of this unit which may be subject to change in future.
- Trimester 2 - Online
- Yes
- No
- Yes
- 6
Unit information
Every day, managers and entrepreneurs make strategic and tactical decisions aimed at creating a comparative business advantage. A holistic understanding and knowledge of strategic marketing supports these decisions and ensures the organisation’s brand, product or service stands out in an increasingly competitive and globalised market.
Studying this unit you will evaluate marketing and business decisions to gain a critical understanding of the importance of marketing strategy and management for promoting successful business practice.
You will analyse and synthesise information related to the internal and external business environment, the customer, the competitor, and the market in order to design the most effective marketing strategies.
By examining and applying a range of competitive marketing strategies in practical exercises and assignments, you will discover which are the most appropriate strategies for varied business contexts.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 2 | Online |
*Offering is subject to availability
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- demonstrate a broad and coherent knowledge of strategic marketing theories and concepts and apply this to strategic marketing problems;
- use cognitive and communication skills to review, analyse, consolidate and synthesise relevant information drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex strategic marketing problems;
- work independently to plan and execute tasks to enhance professional knowledge and skills in strategic marketing; and
- demonstrate the ability to recognise, reflect on, and respond appropriately to a range of ethical, cultural or social issues influencing the practice of strategic marketing.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Assignment 1 | Yes | 20% | All offerings | Written Task No. Words: 1500 |
| Assignment 2 | Yes | 40% | All offerings | Written Task No. Words: 2500 |
| Final Examination | Yes | 40% | All offerings | Students must obtain at least 50% in the exam (and at least 50% overall) to receive a pass (or better) in the unit. |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Marketing Strategy: A Decision-focused Approach
ISBN: 9781743078778
Walker, O.C., Mullins, J.W., Mavondo, F.T., Gountas, J.I., Kris, A. and Osborne, C., McGraw-Hill 3rd ed. 2015
Text refers to: Trimester 2 (Online)
A five-star experience
Five Stars,
19 Years in a Row
UNE is the only public uni in Australia awarded 19 straight years of five stars for Overall Experience
Good Universities Guide 2007-2025
Five Stars for
Social Equity
UNE rates among the top 20% of universities nationally and is #1 in NSW for Social Equity
Good Universities Guide 2025
Five Stars for
Graduate Employment
UNE rates among the top 20% of universities for Graduate Full-time Employment
Good Universities Guide 2025 (Undergraduate)
Studying online
At UNE we know it takes more than just being online to be a great online university. It takes time and experience. We pioneered distance education for working adults back in the 1950s, so we’ve been doing this longer than any other Australian university.
We understand the challenges faced by busy adults studying at home. We know that a vital part of online study is your engagement with the learning community. Communication with your classmates, teaching staff and university support staff will enhance your study experience and ensure that your skills extend beyond the subject matter. UNE’s teaching staff are experts in their field which is why UNE consistently receives five stars from students for teaching quality, support and overall experience.*
*The Good Universities Guide
Stay connected
Register your interest and we'll keep you updated
Why study with us?
I'm grateful to UNE for the opportunities studying has given me, but above all, for making me realise I could actually do it, and giving me a sense of accomplishment.
What happens next?
Got any questions about a course you would like to study? Don’t hesitate to contact us, our Future Student team is standing by to help.
2025 applications are now open. The application process only takes 20 minutes to complete. Don’t delay, apply now!
Your start date is based on the study period you choose to apply for.
