Key facts
UNE unit code: DM223
*You are viewing the 2025 version of this unit which may be subject to change in future.
- Trimester 1 - On Campus
- Trimester 1 - Online
- Armidale Campus
- UNE Sydney Campus
- Yes
- No
- No
- 6
Unit information
Businesses in a connected digital environment require a thorough understanding of social media trends, content creation, and communication and effective marketing across social media platforms. Reliable and effective social media engagement creates strong virtual communities through social networking. However, understanding the rules of engagement is pivotal to realising social media’s potential.
This unit gives students the practical knowledge and skills related to the use of social media marketing in order to achieve real-life business objectives in a connected digital environment. Students will understand the trends in social media marketing, measurement and monitoring. The unit takes an applied approach to studying social media marketing fundamentals, concepts, theories and strategies. Developing a social media marketing plan is a key feature of this unit.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 1 | On Campus, UNE Sydney Campus |
| Trimester 1 | Online |
*Offering is subject to availability
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- demonstrate a comprehensive understanding of basic concepts of social media marketing;
- use communication skills to review critically, analyse, consolidate and synthesise relevant social media marketing concepts and information drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex digital marketing problems;
- work independently to plan and apply social media marketing skills in practice to enhance professional knowledge; and
- demonstrate the ability to recognise, reflect on, and respond appropriately to a range of ethical, cultural or social issues influencing the practice of social media marketing in real-world environment.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Social Media Community Analysis | Yes | 40% | All offerings | No. words 2000 |
| Social Media Marketing Plan 1 | Yes | 20% | All offerings | No. words 1000 |
| Social Media Marketing Plan 2 | Yes | 40% | All offerings | No. words 2000 |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Social Media Marketing A Strategic Approach
ISBN: 9780357516188
Barker, M. S., Barker, D., Bormann, N. F., Zahay, D. & Roberts, M.L, Cengage 2021
Text refers to: All offerings
A five-star experience
Five Stars,
19 Years in a Row
UNE is the only public uni in Australia awarded 19 straight years of five stars for Overall Experience
Good Universities Guide 2007-2025
Five Stars for
Social Equity
UNE rates among the top 20% of universities nationally and is #1 in NSW for Social Equity
Good Universities Guide 2025
Five Stars for
Graduate Employment
UNE rates among the top 20% of universities for Graduate Full-time Employment
Good Universities Guide 2025 (Undergraduate)
Studying online
At UNE we know it takes more than just being online to be a great online university. It takes time and experience. We pioneered distance education for working adults back in the 1950s, so we’ve been doing this longer than any other Australian university.
We understand the challenges faced by busy adults studying at home. We know that a vital part of online study is your engagement with the learning community. Communication with your classmates, teaching staff and university support staff will enhance your study experience and ensure that your skills extend beyond the subject matter. UNE’s teaching staff are experts in their field which is why UNE consistently receives five stars from students for teaching quality, support and overall experience.*
*The Good Universities Guide
Stay connected
Register your interest and we'll keep you updated
Why study with us?
I'm grateful to UNE for the opportunities studying has given me, but above all, for making me realise I could actually do it, and giving me a sense of accomplishment.
What happens next?
Got any questions about a course you would like to study? Don’t hesitate to contact us, our Future Student team is standing by to help.
2025 applications are now open. The application process only takes 20 minutes to complete. Don’t delay, apply now!
Your start date is based on the study period you choose to apply for.
