Key facts
UNE unit code: THEA560
*You are viewing the 2025 version of this unit which may be subject to change in future.
- Trimester 3 - Online
- Armidale Campus
- Yes
- No
- No
- 6
Unit information
A key aspect of entrepreneurship is communication. Knowledge of the concepts, practices, techniques and technologies of communication in business and the arts will equip you to secure investment and initiate mutually beneficial partnerships.
In this unit, you will explore different models of partnership and learn how to develop, structure and present a fully articulated business pitch to a potential partner. You will advance your capacity to develop and deliver business proposals that ‘cut-through’ to investors and learn the art of the ‘elevator pitch’.
You will apply entrepreneurial ideas to real world contexts in order to: communicate brand value, attract a business partner and market your work, your product or your service in a business or non-profit organisation, or as an entrepreneurial arts practitioner.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 3 | Online |
*Offering is subject to availability
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- integrate specialised and advanced skills to produce creative oral and written presentations utilising tools and digital technologies to communicate appropriately and persuasively, demonstrating understanding of the needs of a range of of stakeholders in the arts and business;
- demonstrate an advanced capacity to use creativity and judgement in analysing problems in business and arts organisations to identify possible solutions;
- apply specialist knowledge to identify, critically evaluate and synthesise relevant information drawn from a range of sources in order to analyse complex issues that impact on the arts and business;
- generate, research and explore ideas, concepts and processes in the field through integrated creative, critical and reflective thinking; and
- demonstrate initiative and leadership in exploring career and further learning pathways and opportunities with a high level of personal autonomy and accountability.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Assessment 1 | Yes | 30% | All offerings | Assessment 1: Project Plan and Elevator Pitch No. Words: 2000 (equivalent) |
| Assessment 2 | Yes | 40% | All offerings | Assessment 2: Project Pitch and Exegesis No. Words: 3000 (equivalent) |
| Assessment 3 | Yes | 30% | All offerings | Assessment 3: Marketing Task No. Words: 1500 (equivalent) |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Textbook information will be displayed approximately 8 weeks prior to the commencement of the teaching period. Please note that textbook requirements may vary from one teaching period to the next.
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Studying online
At UNE we know it takes more than just being online to be a great online university. It takes time and experience. We pioneered distance education for working adults back in the 1950s, so we’ve been doing this longer than any other Australian university.
We understand the challenges faced by busy adults studying at home. We know that a vital part of online study is your engagement with the learning community. Communication with your classmates, teaching staff and university support staff will enhance your study experience and ensure that your skills extend beyond the subject matter. UNE’s teaching staff are experts in their field which is why UNE consistently receives five stars from students for teaching quality, support and overall experience.*
*The Good Universities Guide
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