Key facts
UNE unit code: DM224
*You are viewing the 2025 version of this unit which may be subject to change in future.
- Not offered in 2025
- Armidale Campus
- UNE Sydney Campus
- Yes
- No
- No
- 6
Unit information
Effective digital retailing solutions enhance customer experiences by linking buyers with digital sales platforms. The proliferation of technological advancements has paved the way for the development of omnichannel retailing, bringing together data-driven digital connectedness to enhance companies, channel members and customers operating as a unified network.
This unit gives students the practical knowledge and skills, related to the concepts, theories and strategies of digital retailing, in order to realise the benefits of connected retailing in a digital environment. Students will understand the trends in digital retailing, including omnichannel retailing and also familiarise themselves with the challenges of the future of retailing. The unit takes an applied approach to the study of digital retailing through case study analyses.
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Unit coordinators information is not currently available.
Learning outcomes
Upon completion of this unit, students will be able to:
- demonstrate a comprehensive understanding of digital retailing concept;
- use communication skills to review critically, analyse, consolidate and synthesise relevant digital retailing theories and strategies drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex digital marketing problems;
- work independently to plan and apply digital retailing skills in practice to enhance professional knowledge; and
- demonstrate the ability to recognise, reflect on, and respond appropriately to a range of ethical, cultural or social issues influencing the channel members of digital retailing in real-world environment.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Digital Retailing Case Study Analysis I | Yes | 35% | All offerings | No. words 2500 |
| Digital Retailing Case Study Analysis II | Yes | 35% | All offerings | No. words 2500 |
| Digital Retailing Group Presentation | Yes | 30% | All offerings | No. words 2000 |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Omnichannel Retail – How to build winning stores in a digital world
ISBN: 9780749498115
Mason, T. & Knights, M., Kogan Page 2020
Text refers to: All offerings
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