Key facts
UNE unit code: QM367
*You are viewing the 2025 version of this unit which may be subject to change in future.
- Trimester 2 - On Campus
- Trimester 2 - Online
- UNE Sydney Campus
- Armidale Campus
- Yes
- No
- Yes
- 6
Unit information
Enhance your career portfolio and strengthen your business research skills by studying this practical and applied unit.
You will develop core competencies in collecting, managing and analysing business data.
You will explore the fundamentals of business research, examine sampling design and data collection methods, and hone your data analysis and presentation skills.
Using practical business problems, you will apply appropriate methods to exploit and interpret data to better understand the business environment and improve decision making.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 2 | On Campus, Armidale Campus |
| Trimester 2 | On Campus, UNE Sydney Campus |
| Trimester 2 | Online |
*Offering is subject to availability
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- explain and discuss the basic principles of designing business research;
- analyse and evaluate various data collection methods, sampling designs and their practical applications;
- construct a synthesis of different approaches to applying appropriate statistical techniques for different types of survey data; and
- demonstrate an in-depth understanding and critically evaluate the consequences of the design of survey, sampling and nature of data analysis in a case study.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Assignment 1 | No | 10% | All offerings | Short answer questions and calculations. Word length not applicable owing to the statistical nature of the assignment. |
| Assignment 2 | No | 10% | All offerings | Calculations. Word length not applicable owing to the statistical nature of the assignment. |
| Project | Yes | 30% | All offerings | No. Words: 3000 (excluding questionnaire). |
| Final Examination | Yes | 50% | All offerings | Students must obtain at least 50% in the examination (and at least 50% overall) to receive a pass (or better) in the unit. |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Marketing Research
ISBN: 9781292318042
Burns, A.C., Veeck, A. and Bush, R.F., Pearson 9th ed. 2019
Text refers to: All offerings
Note: Referenced material is held in the University Library — purchase is optional.
Designing Surveys: A Guide to Decisions and Procedures
ISBN: 9781412997348
Blair,J., Czaja, R.F. and Blair, E.A., Sage Publications, Inc 3rd ed. 2013
Text refers to: All offerings
Elementary Survey Sampling
ISBN: 9780840053619
Scheaffer, R.L., Mendenhall, W., Ott, R.L. and Gerow, K.G., Cengage 7th ed. 2011
Text refers to: All offerings
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