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Dr Sara Safdar

Lecturer - UNE Business School

Biography

Sara Safdar is a Lecturer in Business at the University of New England, specialising in marketing. She teaches a range of undergraduate units, including Consumer Behaviour, Services Marketing, and Digital Global Marketing. Her research interests lie at the intersection of marketing and technology, with a focus on online consumer behaviour, global marketing strategies, technology adoption, and services marketing.

The University of New England respects and acknowledges that its people, courses and facilities are built on land, and surrounded by a sense of belonging, both ancient and contemporary, of the world's oldest living culture. In doing so, UNE values and respects Indigenous knowledge systems as a vital part of the knowledge capital of Australia. We recognise the strength, resilience and capacity of the Aboriginal community and pay our respects to the Elders past, present and future.