Dr L. Emilio Morales

Senior Lecturer - UNE Business School

L. Emilio Morales

Phone: +61 2 6773 2031

Email: emilio.morales@une.edu.au

Twitter: @LEmilioMorales1

Biography

Lecturer in Agricultural Economics/Agribusiness – Value Chains. Work and research experience in Agricultural Markets and Value Chains, Economic Policy Analysis, Applied Econometrics and Project Evaluation.

Qualifications

AgEng, MSc AgEc (PUC, Chile), PhD (UNE)

Awards

2018 Award for Teaching and Learning Innovation - UNE Business School

Teaching Areas

Teaching areas and award

Undergraduate Level

ECON123 Economics for Management
ECON201/301 Intermediate Microeconomics
ECON334 Rural Finance and Risk Management
ECON374 Econometric Analysis of Financial Markets
BUS301 Value Chain Analysis
QM367 Survey Methods for Business and Economics
ANPR360 Beef Production (Beef Value Chain Module)
RSNR120 Sustaining Our Rural Environment II (Economics Module)

Unit Commendation in ECON201 – Trimester 1, 2013

Post-graduate Level

ECON406 Economics for Management
ECON434 Rural Finance and Risk Management
ECON474 Econometric Analysis of Financial Markets
BUS501 Value Chain Analysis
QM461 Quantitative Techniques for Management

Unit Commendation in ECON474 – Trimester 2, 2014

HDR supervision topic areas

  • Value Chain Analysis and Adoption of New Production Technologies
  • Price and Premiums Transmission in Agri-Food Chains
  • Consumer Preferences and Willingness to Pay for Differentiated Products

Primary Research Area/s

Agro-food Markets; Consumer Preferences; Price Transmission

Research Interests

Agricultural Markets and Value Chains Modelling, Marketing Systems and Trade Policies Analysis, Consumer Preferences and Willingness to Pay for Differentiated Products.

Recent and ongoing research includes

'Price and Price Premium Transmission in Agri-Food Chains'; and 'Factors Influencing Consumers' Willingness-to-Pay and Expenditure on Food Items'.

Research Supervision Experience

Consumer Preferences and willingness to pay for agro-food products.

Agro-food markets, value chains and prices.

Publications

Journal Articles

Zhang, Y., Hoang, N., Baker, D., Morales, L. E., & Griffith, G. (2024). Unlocking the monetary value: Investigating the importance of quality information in Australian red meat chains. Animal Production Science, 64, AN23180. CiteScore 2020 SNIP: 0.868. https://doi.org/10.1071/AN23180.

Bui, T. N., Nguyen, H. V., Nguyen, X. B., Le, V. N., Nguyen, T. M., Ngo, C. T. K., Ngo, Q. T. L., Hoang, N., Morales, L. E., Nguyen, V. D., Olmo, L., Walken-Brown, S., & Le, T. T. H. (2023). An Analysis of the Goat Value Chain from Lao PDR to Vietnam and a Socio-Economic Sustainable Development Perspective. Sustainability, 15(18). 13781. CiteScore 2020 SNIP: 1.237. https://doi.org/10.3390/su151813781.

Higuchi, A., Morales, L. E., Sanchez-Perez, L. A., Maehara, R. (2022). The influence of ethnic identity on Peruvian quinoa consumption: a top Lima and modern metropolitan Lima approach. Journal of Ethnic Foods, 9 (39), 1-11. CiteScore 2020 SNIP: 1.300. https://doi.org/10.1186/s42779-022-00148-1.

Morales, L. E., Ehmke, M. D., & Sheridan, A. (2022). Consumer Trust and Purchase of Perishable Fresh Food Online Versus In-Store: The Case of beef. Journal of International Food & Agribusiness Marketing. CiteScore 2020 SNIP: 0.984. https://doi.org/10.1080/08974438.2022.2072992.

Morales, L. E., & Higuchi, A. (2022). Who is eating quinoa?: How consumer characteristics and beliefs affect the expenditure on this functional food versus traditional staple items. Journal of Sensory Studies, 37(2), 1-11. e12725. CiteScore 2020 SNIP: 1.059. https://doi.org/10.1111/joss.12725

Morales, L. E., Balie, J., & Magrini, E. (2021). How has the minimum support price policy of India affected cross-commodity price linkages? International Food and Agribusiness Management Review, 24(2), 179-196. CiteScore 2020 SNIP: 0.901. https://www.wageningenacademic.com/doi/10.22434/IFAMR2020.0035.

Morales, L. E., Griffith, G., Fleming, E., Mounter, S., Wright, V., & Umberger, W. (2020). Preferences for certified beef with animal welfare and other credence attributes in Australia. International Journal on Food System Dynamics, 11(3), 202–220. CiteScore 2020 SNIP: 0.654. http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/50/959

Morales, L. E., & Higuchi A. (2020). Should we spend more on fish? – How consumer beliefs about fish influence fish and meat expenditure shares. Journal of Sensory Studies, 35(2), 1–13. CiteScore 2020 SNIP: 1.059. https://onlinelibrary.wiley.com/doi/full/10.1111/joss.12556

Nchinda, V. P., Hadley, D., Villano, R. A. & Morales, L. E. (2020). Assessing the impact of adoption of improved seed yam technology in Cameroon. Journal of Developing Areas, 54(2), 15–29. https://muse.jhu.edu/article/723893

Morales L. E., & Higuchi A. (2018). Is fish worth more than meat? – How consumers’ beliefs about health and nutrition affect their willingness-to-pay more for fish than meat. Food Quality and Preference 65, 101-109. CiteScore 2020 SNIP: 1.814. https://www.sciencedirect.com/science/article/pii/S0950329317302793

Morales, L. E. (2018). The effects of price volatility on vertical price transmission and marketing margins in cattle markets. International Food and Agribusiness Management Review, 21(3), 335–350. CiteScore 2020 SNIP: 0.901. https://www.growkudos.com/publications/10.22434%25252Fifamr2017.0020/reader

Morales, L. E., Hoang, N., & Stuen, E. (2017). Spatial Price Premium Transmission in Australian Cattle Markets: The Vulnerability of Price Premiums to Outside Shocks. Australian Journal of Agricultural and Resource Economics, 61(4), 515–684. CiteScore 2020 SNIP: 1.062. http://onlinelibrary.wiley.com/doi/10.1111/1467-8489.12221/abstract

Morales, L. E., Griffith, G., Wright, V., Fleming, E., Umberger, W., & Hoang, N. (2017). ‘Branding fresh food: Who is willing to pay more for beef?’ Acta Alimentaria,46(4), 395–402. CiteScore 2020 SNIP: 0.349. https://akjournals.com/view/journals/066/46/4/article-p395.xml

Nchinda, V. P., Villano, R. A.., Hadley, D. and Morales, L. E. (2016) Performance of smallholder minisett seed yam farm enterprises in Cameroon, African Journal of Agricultural and Resource Economics 11(4), 277-91. CiteScore 2020 SNIP: 0.276. http://afjare.org/wp-content/uploads/2018/02/3.-Nchinda-et-al.pdf

Morales, L. E., N. Hoang, G. Griffith and S. Salcedo (2015). ‘Vertical Price Transmission and Spillovers between Agri-Food Chains’. Academy of Taiwan Business Management Review 11(3): 81-91.

Morales, L. E., G. Griffith, V. Wright, E. Fleming, W. Umberger and N. Hoang (2013). ‘Variables Affecting the Propensity to Buy Branded Beef among Groups of Australian Beef Buyers’. Meat Science, 94(2) 239-246. CiteScore 2020 SNIP: 2.010. https://www.sciencedirect.com/science/article/pii/S0309174013000478?via%3Dihub

Morales, L. E. and W. Foster (2004). ‘Seasonal Model of Miller Demand for Bread Wheat in Chile’. Science and Agricultural Research Journal (Ciencia e Investigación Agraria) 31(1): 39-49. ISSN: 0718-1620. CiteScore 2020 SNIP: 0.607.

Morales, L. E. and W. Foster (2002). ‘Error Correction Model in wheat Supply Functions at Regional Level in Chile’. Science and Agricultural Research Journal (Ciencia e Investigación Agraria) 29(2): 101-113. CiteScore SNIP 2020: 0.607.

Conference Papers

Morales, L. E., Hoang, N., Nguyen H. V., Nguyen X. B., Bui T. N., Ngo T. K. C., Nguyen, V. D., Phengvilaysouk, A., Olmo, L., Walkden-Brown, S. (2023). ‘Mountain goat value chain in Laos and Vietnam: Constraints and development opportunities’. Australasian Agricultural and Resource Economics Society (AARES), 67th Annual Conference, Christchurch, New Zealand. February 2023.

Higuchi, A., & Morales, L. E. (2022). ‘Quality uncertainty and willingness to pay for organic quinoa ‐ Evidence of organic‐labelled quinoa in Peru’. Australasian Agricultural and Resource Economics Society (AARES), 66th Annual Conference, Armidale, Australia. February 2022.

Morales, L. E., Ehmke, M., & Sheridan, A. (2021). ‘Buying perishable fresh food online versus in-store: The case of beef’. Australasian Agricultural and Resource Economics Society (AARES), 65th Annual Conference, Sydney, Australia. February 2021.

Morales, L. E., & Higuchi, A. (2019). ‘Should we spend on quinoa or other foods? The effect of consumer beliefs on expenditure in staple and functional foods’. Australasian Agricultural and Resource Economics Society (AARES), 63rd Annual Conference, Melbourne, Australia. February 2019.

Morales, L. E., & Higuchi, A. (2018). ‘Can fish substitute meat? Fish perceptions influencing meat and fish expenditure’. Australasian Agricultural and Resource Economics Society (AARES), 62nd Annual Conference, Adelaide, Australia. February 2018.

Morales, L. E., & A. Higuchi (2017). ‘The Effect of Healthy and Nutritious Perceptions on Consumers’ Willingness-to-Pay Extra for Fish Respect to Meats in Peru’. Australian Agricultural and Resource Economics Society (AARES), 61st Annual Conference, Brisbane, Australia. February 2017.

Morales, L. E., & N. Hoang (2016). ‘Price Variations of Cattle Grades: How Are Quality Attributes Related?’ Australian Agricultural and Resource Economics Society (AARES), 60th Annual Conference, Canberra, Australia. February 2016.

Morales, L.E., Hoang, N., & Griffith, G. (2015, February). Spatial Price Premium Transmission in Agri-Food Chains: The Case of MSA Cattle Premiums in Australia. Australian Agricultural and Resource Economics Society (AARES), 59th Annual Conference. Rotorua, New Zealand.

Morales, L.E., Hoang, N., Griffith, G., & Salcedo, S. (2014, February). Vertical Price Transmission and Relationships between Selected Agri-food Value Chains in Australia and Colombia. Australian Agricultural and Resource Economics Society (AARES), 58th Annual Conference. Port Macquarie, Australia.

Morales, L.E., Hoang, N., &  Ramsay, T.  (2013, February). Modelling Volatility of Australian Beef Export Prices. Australian Agricultural and Resource Economics Society (AARES), 57th Annual Conference. Sydney, Australia.

Morales, L.E. & Hoang, N. (2012, February). Beef Marketing Margins in Some Countries in Asia-Oceania. Australian Agricultural and Resource Economics Society (AARES), 56th Annual Conference. Fremantle, Australia.

Morales, L.E., Griffith, G., Wright, V., Fleming, E., Umberger, W., & Hoang, N. (2011, February). Propensity to Buy Branded Beef among Groups of Australian Beef Buyers. Australian Agricultural and Resource Economics Society (AARES), 55th Annual Conference. Melbourne, Australia.

Morales, L.E., Griffith, G., Wright, V., Fleming, E., Umberger, W., & Hoang, N. (2011, February). Factors Influencing Australian Beef Buyers Willingness to Pay for an ‘Ideal’ Branded Beef Product.  Australian Agricultural and Resource Economics Society (AARES), 55th Annual Conference. Melbourne, Australia.

Morales, L.E., Griffith, G., Wright, V., Umberger, W., & Fleming, E. (2009, February). Characteristics of Different Consumer Segments in the Australian Beef Market. Australian Agricultural and Resource Economics Society (AARES), 53rd Annual Conference. Cairns, Australia.

Morales, L.E., Fleming, E., Wright, V., Griffith, G., & Umberger, W. (2008, February). Product and Branding Innovations in the Australian Beef Marketing System. Australian Agricultural and Resource Economics Society (AARES), 52nd Annual Conference. Canberra, Australia.

Memberships

Australasian Agricultural and Resource Economics Society (AARES). (Current Federal Treasurer)

Consultancy Interests

Trainer on Value Chain Analysis and Price Distortions for AusAID.

Livestock Course Project and IFPRI/AGRODEP. ACIAR Project AH/2012/065 “Regional Approach to Enhance Small Pig Systems in Timor Leste and Eastern Indonesia” and ACIAR LS/2017/034 "‘Goat production systems and marketing in Lao PDR and Vietnam".

Commodity Price Linkages and Minimum Support Price Policy: The Case of India for Food and Agriculture Organisation of the United Nations (FAO).