Associate Professor Aaron Driver

Biography

Aaron leads UNE's applied AI lab, Lab Next 70, where he drives AI innovation across academic and corporate areas of the university while creating ambitious, bluesky AI-centered learning experiences. His journey to this role has been multifaceted: starting his professional life as a journalist before working in politics, tech at eBay, teaching in France, and founding his own marketing agency in Australia. Since entering academia, Aaron has specialised in social marketing (using the tools of marketing for the public good), with research focusing on narrative persuasion and behaviour change in the domains of climate change and biosecurity.

This diverse background now enriches his work at LN70, where he combines his expertise in technology, narrative and behavioural science with advanced AI applications to transform both educational experiences and organisational outcomes.

He continues to teach at UNE Business School, and in 2025 will launch a new unit – Business Storytelling – exploring how narrative serves as the fundamental technology through which organisations imagine and create their futures.