Key facts
UNE unit code: BUS199
*You are viewing the 2026 version of this unit which may be subject to change in future.
- Trimester 3 - Online
- Yes
- Yes
- No
- 6
Unit information
Every type of enterprise needs to identify and develop new ideas. Entrepreneurs and employers alike value the ability to identify new markets and develop new products and services.
In this unit, you will gain hands-on experience in startup creation and development by working with startup methodologies for converting an idea into a minimum viable product (MVP). You can also collaborate with startup founders and mentors with UNE’s SMART Region Incubator.
You’ll gain knowledge, tools and expertise on how to develop and design an innovative idea for a new business concept. Topics include ideation, opportunity identification, market assessment, customer discovery, financing, intellectual property and domain registration.
The second unit, Startup Activation (BUS299), will allow you to take your idea to the next level, prototype, test the market and pitch your business idea for investment.
These units are hands-on and practical, using world-class startup programs.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 3 | Online |
*Offering is subject to availability
Intensive schools
| Start | Finish | Duration | Attendance | Offerings | Notes |
|---|---|---|---|---|---|
| TBA | TBA | 2 Days | Non-Mandatory Intensive School | All offerings | If the minimum number of student registrations has not been reached at least four weeks prior to the scheduled date, the Non-Mandatory Intensive School will be cancelled. |
Enrolment rules
There are no requisites for this unit.
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- demonstrate an understanding of the key concepts and theories relevant to a business project;
- use a range of cognitive and/or communication skills to identify relevant information to demonstrate judgement and analytical skills in the context of solving business problems;
- work independently and/or collaboratively to plan and execute tasks to enhance professional knowledge and skills; and
- demonstrate an understanding of a range of ethical, cultural, or social issues involved in the application of business knowledge.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Commercialising the Business Idea (Report + Poster Presentation) - Assurance Task | Yes | 40% | All offerings | This is a market promotion plan to commercialise the business idea to the target market-marks 40 (promotion plan-report-30 marks+ poster presenttaion-10 marks) To pass this unit, you must achieve at least 50% in this task, and meet all other passing requirements in the unit. |
| Pitching the Business Idea | Yes | 20% | All offerings | Must complete a Video Diary. |
| Prototyping and Testing the Business Idea (Report) - Assurance Task | Yes | 40% | All offerings | This is a market analysis report in week 8 for about 200 words (max). To pass this unit, you must achieve at least 50% in this task, and meet all other passing requirements in the unit. |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Entrepreneurship: A Contemporary and Global Approach
ISBN: 9781529621877
Deakins, D. and Scott, J. M., SAGE Publications Ltd. 2nd Ed. 2024
Text refers to: All offerings
Note: Recommended material may be held in the University Library — purchase is optional.
Entrepreneurship
ISBN: 9781119221869
Bessant, J. R. and Tidd, J., John Wiley and Sons 1st Ed. 2018
Text refers to: All offerings
Entrepreneurship: A Contemporary Perspective
ISBN: 9781032824024
ul Haque, A. (Editor), Routledge 1st Ed. 2025
Text refers to: All offerings
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