Key facts
UNE unit code: BUS410
*You are viewing the 2026 version of this unit which may be subject to change in future.
- Trimester 2 - Online
- Trimester 3 - Online
- Yes
- No
- No
- 6
Unit information
This unit equips professionals with the knowledge and skills to strategically implement artificial intelligence in business contexts. Students will critically evaluate emerging AI technologies, assess organisational readiness, and design AI-enabled strategies that create measurable value. Through case studies and applied projects students will develop practical frameworks for integrating AI into operations, governance, and customer engagement. The unit emphasises ethical and responsible deployment of AI, ensuring graduates can lead innovation with accountability.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 2 | Online |
| Trimester 3 | Online |
*Offering is subject to availability
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- analyse and evaluate contemporary AI technologies and assess their potential applications in business strategy and operations;
- demonstrate advanced understanding of information systems, data governance, and organisational change principles underpinning AI deployment in business contexts;
- design and critically analyse AI-enabled strategies that address real-world organisational challenges, integrating ethical, cultural, and social considerations;
- lead, develop and communicate AI implementation plans that balance innovation with risk management; and
- produce persuasive oral and written communications that translate AI concepts into actionable strategies for both specialist and non-specialist audiences.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Assessment 1: Applied Strategy Report | Yes | 25% | All offerings | Written Report: students analyse an organisational or industry challenge and outline a viable AI strategy, considering feasibility, risk, and strategic fit. No. words 2000 |
| Assessment 2: Executive Briefing Presentation | Yes | 50% | All offerings | Oral Presentation: a recorded executive briefing outlining an AI-enabled innovation proposal and its alignment with business or policy objectives. 10 minutes including questions |
| Assessment 3: Professional Reflection | Yes | 25% | All offerings | Reflective Multimedia Diary: a critical reflection on the student’s learning journey, use of AI tools, and key insights into leading AI transformation in a professional context. No. words 1500 (equivalent) |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Textbook information will be displayed approximately 8 weeks prior to the commencement of the teaching period. Please note that textbook requirements may vary from one teaching period to the next.
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Studying online
At UNE we know it takes more than just being online to be a great online university. It takes time and experience. We pioneered distance education for working adults back in the 1950s, so we’ve been doing this longer than any other Australian university.
We understand the challenges faced by busy adults studying at home. We know that a vital part of online study is your engagement with the learning community. Communication with your classmates, teaching staff and university support staff will enhance your study experience and ensure that your skills extend beyond the subject matter. UNE’s teaching staff are experts in their field which is why UNE consistently receives five stars from students for teaching quality, support and overall experience.*
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