Why Study Marketing at UNE?

Marketing is taught with the UNE Business School as a major in the Bachelor of Business degree.  Studying Marketing will prepare you for a wide variety of possible roles in business, in both the public and the private sector.  If you want to learn how to enhance your ability and managing a growing business, then this subject is for you.

As a graduate of Marketing within Bachelor of Business you'll have excellent prospects for an exciting and varied career. Your study will provide you with a competitive edge for career advancement because our courses are designed to help you to think critically about the effective marketing of businesses in complex and ever-changing environments. We focus on developing general, critical and strategic thinking to enhance the development of a business and to sustain its growth.  The Marketing skills we teach are transferable across industries, rather than being industry-specific.

Our program reinforces the importance of ethical behaviour in marketing and highlights the role that modern technology can contribute to marketing.

UNE has been consistently awarded five stars in the Good Universities Guide for student satisfaction. We have excellent student/staff ratios which means our academics have more time to spend with each student, offering you a more personal experience.  The UNE Business School is ranked highly for student satisfaction.  Our academic team include active researchers who bring their expertise to the classroom, maximising your learning.

Flexible Learning Environments

We offer flexible learning environments for on- and off-campus students including a fully supported, interactive online learning experience.

Students who choose to study on-campus get to experience our beautiful and expansive campus.  If you choose to study by distance education you can be assured of great IT support with your interactive online learning experience. UNE's online technology allows all students close engagement with both academics and your peers.





The list of careers in the field of Marketing are endless.  Every organisation whether it be, commercial businesses, government departments, or charitable organisations, needs Marketing expertise.  Increasing competition due to globalisation has dramatically increased the need for Marketing expertise in every organisation.  Some examples of career areas in organisations for graduates with Marketing expertise are:

  • Product development manager
  • Sales consultant
  • Marketing manager
  • Market researcher
  • Advertising manager
  • Public relations manager
  • Marketing communications coordinator


Associate Professor Sujana Adapa
UNE Business School
University of New England
Armidale  NSW  2351