An Evaluation of Rainman Promotion and Climate Communication

Managing Climate Variability R&D Program (MCV) is the successor of the Climate Variability in Agriculture Program (CVAP) which was established as a component of national drought policy in 1992. The CVAP made substantial progress in developing the understanding and technology required for dealing with climate variability risks in agriculture and natural resource management. MCV conducted a promotion and giveaway of evaluation copies of the climate decision support software, Rainman + Streamflow, between October and December 2003.

A survey of promotional and registered users was undertaken to evaluate the promotion and subsequent uptake and usage of the climate decision support software of Rainman + Streamflow. The survey was also designed to: (i) gather information to inform the further development and application of the MCV communication strategy; (ii) identify gaps in climate knowledge and use of climate-related decision tools; and (iii) establish baseline measures against which future progress can be evaluated.

Completed in 2005

Funded by: Land and Water Australia

Contact: The Institute for Rural Futures