Being prepared for business in the Asian century

Published 15 April 2015

Since the introduction of economic reforms in 1978, China has become one of the world’s fastest growing economies. It is a global super power with formidable influence in the world economy as well as being Australia’s largest trading partner. UNE’s on-the-ground research in China is ensuring students are well prepared to work in this changing business environment.

On Wednesday 29 April the Armidale Business Chamber and the University of New England’s Business School will host an event at the TAS Hoskins Centre to share their observations on doing business with Australia’s number one trading partners.

Recently Dr Lou Conway, Dr Tony Ramsay and Fairfax journalist Matt Cawood accompanied 28 UNE students to Beijing, Shandong, Shanghai and Hong Kong and returned to Australia with broadened insights on how to engage with China.

Based on their experiences and the research UNE Business School conducts into business in China this briefing offers you:

• Observations into business customers and culture of Asia’s fastest growing economy;
• Research findings on consumer trends amongst China’s emerging middle class; and
• Project design and implementation in Chinese agribusiness.

With contributions by UNE Business School experts Professor John Rice and Professor Derek Baker, this is a rare opportunity to gain up-to-date insights – especially about how Chinese consumers respond to products from Australia and other countries – useful in working out the mindset needed in doing business with China.

UNE students will share their experiences from the tour and how it changed their view on doing business with China.

Dr Conway said students saw the astonishing wealth that has gravitated to the centres of Chinese cities like Beijing, Shanghai and Hong Kong and more importantly stopped seeing China as a bundle of dry statistics and began to see it through the lens of Chinese society.

“It would be safe to say that no-one returned unchanged – not just in their views about China and its new status as an economic powerhouse, but in their perceptions of Australia and its ability to engage with China”, Dr Conway said.

Tour highlights included briefings at the Australian Embassy in Beijing, National Australia Bank in Shanghai, transport giant Jardines and Citi bank in Hong Kong.

Students also visited a vertically-integrated cattle feedlot, a 5,000-cow Australian-developed dairy, a General Motors car factory and a suburb-sized vegetable greenhouse that impressed the scale of production in China.

This free event starts at 5.15pm and you can register by phoning Tracy Pendergast on 6771-1177 or by visiting the Chamber website: www.armidalechamber.com.au

From left to right Joe Melino, Sarah Rutledge and Will Rains at NAB in Pudong District, Shanghai.

From left to right Joe Melino, Sarah Rutledge and Will Rains at NAB in Pudong District, Shanghai.