Get ahead in business with University marketing course

Published 27 May 2013

Dr Fredy-Roberto ValenzuelaGot a great business idea or product but don’t know how to get it out there? Or struggling with the day-to-day running of your business and finding it hard to really define the market?

Sounds like uneOpen’s new free online subject, Marketing Management, is just the subject for you.

Using the expert content from the University of New England’s Business School, uneOpen not only offers free courseware but also gives you the flexibility to access fee-for-service academic products should you need assistance or want to use this study towards credit for a UNE Bachelor or Masters of Business.

UNE Senior Lecturer in Marketing Dr Fredy-Roberto Valenzuela says everyone has different ideas of what marketing is about, but for every business owner or service provider, understanding and communicating with your consumer is one of the most important elements of success.

“Marketing is also one of the major areas where small to medium operators tend to struggle and when we look at failing businesses, it is usually apparent that they have failed to properly understand their market, or model their product to meet it,” Dr Valenzuela said.

“This is hardly surprising as most small operators enter the business world with little training in business processes and then find themselves too busy with the day-to-day operations to remedy the situation.

“That’s what is so convenient about uneOpen, it offers people the courseware online and for free so they can study at their own pace.

“In this single unit of study, we take the participant through the entire business process, from market research and how we come to understand the consumer, to developing a customer driven business strategy to ensure the product or service meets the market, and finally how to implement the business strategy and then assess the ongoing efficacy.

“By the end of the unit, the participant should be able to implement these same practices across all their business operations and be able to measure the impact these changes will make to their continued success.”

uneOpen heralds the future of higher education in Australia – offering a more flexible study option for people.

It offers a range of fee-for-service products, alongside the open courseware, letting students choose what academic services they need.  Fee-for-service products will include tutorial support, examinations and ultimately students may choose to have their learning recognised for credit into a UNE degree.