Blood Injury Injection Phobia: Study to help sufferers

Published 30 April 2013

first aid kit - UNEResearchers at the University of New England are recruiting individuals suffering from blood injection injury phobia to participate in a new study about the effects of information on phobia response.

Blood injection injury phobia is classified as a specific phobia which includes a persistent, intense and irrational fear of the presence or anticipation of blood, injury and/or injection. The phobia can affect sufferers in a number of different ways and in extreme cases restrict or limit a sufferer’s everyday life and career options.

Sufferers of blood injection injury phobia can be affected by the personal experience of injury or injection or the experience of seeing a third party in a situation which triggers the presence of blood, injury or injection (either human or animal third parties).

A distinctive feature of this phobia is its unusual manifestation – in many cases it leads to lowered blood pressure and ultimately, fainting. However, a number of sufferers respond with an accelerated heart rate, high level of anxiety or arousal or a sick feeling to the stomach.

1 – 3% of adults face blood injection injury phobia, however many don’t do anything about it. Phobias generally result in high anxiety and avoidance; this can be dangerous to individuals if they avoid injection or faint and hurt themselves or others around them in an emergency situation. 

The University of New England study is open to people suffering from blood injection injury phobia who are interested in finding out more about the disorder. Researchers will provide participants with greater information about the phobia and then analyse the effects of the information.

Participation in the study would take a minimum of 60 minutes and initially involve the completion of a short questionnaire, followed by receiving to information about the phobia and later filling in another questionnaire. Some participants might be requested to complete a final 5-minute follow up questionnaire about 8 weeks after that.

To participate in the study, individuals must be 18 years or older and have a blood-injection-injury phobia.

Any information or personal details gathered in the course of the study will remain confidential

For more information on the project, or to discuss the possibility of participating, please contact psychology student Ava Read at or Associate Professor of Psychology John Malouff at