‘Taking a frock to market’ in 1950s Armidale

Published 11 September 2012

An illustrated talk on the advertising of women’s clothing in Armidale in the 1950s will be a feature of History Week 2012.

Benjamin Thorn, a lecturer in creative arts education at the University of New England and Curator of the Museum of Printing at the New England Regional Art Museum (NERAM), will present the talk in the Museum of Printing at 6 pm on Thursday 13 September.

“I’ll discuss the types of garments that were advertised, as well as the technological processes that were involved in producing print advertisements,” Dr Thorn said. “The clothing styles and advertising approaches provide a fascinating insight into our social history.

“Equally fascinating is the technology involved in printing the advertisements.”

“Clothes from the United States, Britain and South Africa – as well as from Australia – were advertised, and presumably found a market in Armidale,” he said.

The talk will draw on material from the Museum of Printing collection, from the UNE and Regional Archives, and from the oral history project that Dr Thorn has been conducting for the past six years.

Titled “You can take a frock to market”, the talk will also be presented at the Tweed Heads and Lismore Libraries on Tuesday 11 September. It is part of the NSW History Council’s “Speaker Connect” program, organised in partnership with the Royal Australian Historical Society and supported by the Copyright Agency Limited and the Your Community Heritage Program. Admission is by gold coin donation.

This year’s History Week runs from the 8th to the 16th of September.