The university campus was abuzz last week with the filming of the new UNE television commercial (TVC). The commercial is part of UNE’s new creative campaign, which is being developed by Brand and Advertising agency “LOUD”. Producers from Plump Films arrived on Tuesday to begin casting and scout for filming locations, undeterred by the wet weather. At the casting in Madgwick Hall, a contingent of staff and excited college students strutted their stuff in front of the camera (many for the first time!) with enthusiasm and energy.
Wednesday saw the rest of the production crew arrive from Sydney and Brisbane to finalise locations and casting. The northern courtyard of the School of Rural Medicine got the tick of approval as one of the main locations, with its architecture and bright colours jumping out at the director. MPA and creative staff watched the weather intensely overnight, but luckily woke up to a rain-free early morning on Thursday. Two local people involved with TAFE’s Film and Television School joined the production crew for the shoot, along with a cast of 18 staff and students.
The Director, Gary Cunliffe and Producer, Glen Streten, from “Plump Films” were full of praise for UNE, commenting on the beautiful campus environment and the enthusiasm of students and staff. The crew were also impressed by the staff-to-student ratio, reflecting that it was a very different situation to metropolitan universities.
The campaign messaging of the TVC is based on exhaustive research MPA has undertaken over the last 2 years, and both complements and enhances the brand messaging being launched as part of the new logo campaign on 9 November. Alongside the TVC, new advertising, brand and student recruitment materials are being developed as part of the overall campaign.