Dr Zuocheng Zhang

Senior Lecturer, English, Literacies and Language Education - School of Education

Zuocheng Zhang

Phone: +61 2 6773 3362

Email: zzhang26@une.edu.au


Zuocheng Zhang is a member of the English, Literacies and Languages Education team (ELLE) within the School of Education and the Languages, Literacies and Literature Research network.


BA, MA, PhD (USyd)


Asia-Pacific Rim LSP and Professional Communication Association

Consultancy Interests

Current Funded Projects

Study-abroad experiences of international students: Towards a research framework, School of Education Internal Research Grant, University of New England, 2015
Team: Zhang, Z. C., Feez, S., Kigotho, M., Benthien, G., Goldie Sun

Use of interactive media in English Language Teaching at a distance: Impact on pedagogy, practice and outcomes, Deputy Vice Chancellor Strategic Funds, University of New England, 2013
Team: Blass, E., Chan, E., Feez, S., Clary, D., Zhang, Z. C., Morgan, A.-M., & Hathaway, T.

Teaching Areas

EDEE500 Literacies in Context
EDLA503 Language, Society and Culture
EDUC403 Teaching for Cultural Diversity
EDLA487/488 & EDLI502/504 TESOL I/II
EDLA523 Second Language Acquisition: Applications

Research Interests

Business English
TESOL education
Language, discourse and identity
Multimodal discourse analysis
Genre studies
Study-abroad experiences of international students


Recent Publications


Zhang, Z. C., Xing, J. Y., et al. (Eds.). (2014). duomotai jixihuayu yanjiu (Multimodal study of situated discourses). Guangzhou: World Publishing Corporation.

Journal articles

Zhang, Z. C., & Li, S. (2014). Negotiating membership in employment interviews at a Chinese media institution. International Journal of Business Communication, 51 (1), 9-30.

Zhang, Z. C. (2013). Business English students learning to write for international business: What do international business practitioners have to say about their texts? English for Specific Purposes, 32, 144-156.

Zhang, Z. C. (2013). Identities in needs analysis for Business English students. ESP Today, 1, 26-44.

Book reviews

Zhang, Z. C. (2015). The new and the familiar in digital business discourse.  Erika Darics (Ed.), Digital business discourse. London: Palgrave Macmillan, 2015. ESP Today, 3(2), 247-251.

Zhang, Z. C., & Li, Y. X. (2014). Sarah Benesch, Considering emotions in critical English language teaching: Theories and praxis. London: Routledge, 2012. Australian Review of Applied Linguistics, 37 (1), 69-71.

Zhang, Z. C., & Cruickshank, K. (2013). Andrew McKinlay and Chris McVittie, Identities in context: Individuals and discourse in action. Oxford: Wiley-Blackwell, 2011. Discourse & Communication, 7, 361-363.

Book chapters

Feez, S., & Zhang, Z. C. (in press for 2016).  Learning genres. In A. Burns & J. Richards (Eds.), The Cambridge guide to learning a second language. Cambridge: Cambridge University Press.

Chan, E., & Zhang, Z. C. (in press, Mar 2016). Teaching reading through multimodal texts. In H. P. Widodo, A. Wood, D. Gupta, & W. Cheung (Eds.), Asian English language classrooms: Where theory and practice meet. London:Routledge.

Zhang, Z. C., & Guo, Y. Y. (2015). Linguistic choices in the Chinese workplace: A language ecology perspective. In L. Tsung & W. Wang (Eds.), Contemporary Chinese discourse and social practice in China (pp. 163-184). Amsterdam: John Benjamins.

Zhang, Z. C. (2015). Disagreements in plenary addresses as multimodal action. In B.C. Camiciottoli & I. Fortanet-Gómez (Eds.), Multimodal analysis in academic settings: From research to teaching (pp. 17-38). London: Routledge.

Zhang, Z. C. (2015). Unpacking professional identities for Business English students. In D. Djenar, A. Mahboob, & K. Cruickshank (Eds.), Language and identity across modes of communication (pp. 291-311). Boston, MA: Walter de Gruyter.

Zhang, Z. C. (2014). daoyan/Introduction. In Z. C. Zhang, J. Y. Xing, et al. (Eds.), Multimodal study of situated discourses (pp. 1-9). Guangzhou: World Publishing Corporation.

Zhang, Z. C., & Chen, Y. M. (2014). duomotai jixihuayu fenxi sanda lilunfangfa shuping/A critical survey of approaches to multimodal discourse analysis. In Z. C. Zhang, J. Y. Xing, et al. (Eds.), Multimodal study of situated discourses (pp. 10-19). Guangzhou: World Publishing Corporation.

Zhang, Z. C., & Liu, J. X. (2014). duomotai jixihuayu de fenxifanchou/Categories of analysis for multimodal situated discourse. In Z. C. Zhang, J. Y. Xing, et al. (Eds.), Multimodal study of situated discourses (pp. 20-29). Guangzhou: World Publishing Corporation.

Zhang, Z. C., & Wang, X. (2014). xueshuhuiyi zhuzhiyanjiangzhe zhuanyeshenfen goujian de duomotai shijiao/Plenary speakers' construction of professional identities: A multimodal perspective. In Z. C. Zhang, J. Y. Xing, et al. (Eds.), Multimodal study of situated discourses (pp. 83-105). Guangzhou: World Publishing Corporation.

Zhang, Z. C., & Li, X. F. (2014). moni shangwutanpan zhong butongyijian de biaoda/Disagreements in simulated business negotiations. In Z. C. Zhang, J. Y. Xing, et al. (Eds.), Multimodal study of situated discourses (pp. 124-150). Guangzhou: World Publishing Corporation.

Zhang, Z. C., & Zhu, M. H. (2014). biaodabutong guanjianpianduan de yuliaoku fenxi/Disagreements in academic presentations: A corpus linguistics approach. In Z. C. Zhang, J. Y. Xing, et al. (Eds.), Multimodal study of situated discourses (pp. 162-177). Guangzhou: World Publishing Corporation.

Zhang, Z. C. (2013). Teaching Business English. In C. A. Chapelle (Ed.), The encyclopedia of applied linguistics. Oxford: Wiley-Blackwell.

Bargiela-Chiappini, F., & Zhang, Z. C. (2013). Business English. In B. Paltridge, & S. Starfield (Eds.), The handbook of English for specific purposes (pp. 193-211). Oxford: Wiley-Blackwell.

Other articles

Zhang, Z. C., & Tobias, S. (November 10, 2015). The rise of China: A threat or opportunity for Australian universities? The Conversations (https://theconversation.com/the-rise-of-china-a-threat-or-opportunity-for-australian-universities-49145)

Research Supervision Experience

English for Specific Purposes
Professional discourses and identities
Second language acquisition

Current students

Reem Alsuhayyan, Doctor of Philosophy thesis titled “Examination of rhetorical structures/patterns in Arabic research articles using a genre approach”, Supervisors: Zifirdaus Adnan, Zuocheng Zhang.

Jennyfer Townsend, Master of Education (Research) thesis titled “The relationship between ESL teachers’ language learning experiences, their cognitions about ESL teaching and learning, and actual classroom practices”, Supervisors: Zuocheng Zhang, Terry Sullivan.

Ingrid Wijeyewardene, Doctor of Philosophy thesis titled “Rhetorical and represented agency in the 2006 Thai coup: A case study of Thai political science texts”, Supervisors: Mary Macken-Horarik, Zuocheng Zhang.


Gaby Benthien, Doctor of Education thesis titled “Study abroad, L2 motivation and English language acquisition: A longitudinal study of the experience of Japanese university students studying English abroad and at home”, Supervisors: Susan Feez, Zuocheng Zhang, Ruth Nicholls.

Wai Sa Ip, Doctor of Education thesis titled “University students’ beliefs about English learning and their use of learning strategies: A mixed-method study in Macao”, Supervisors: Susan Feez, Zuocheng Zhang, Thu Ngo.