Professor Sujana Adapa

Professor and Head of School - UNE Business School

Sujana Adapa

Phone: +61 2 6773 2915

Email: sadapa2@une.edu.au

Biography

Professor Sujana Adapa is a Professor in Management (Strategy & Marketing) in the UNE Business School at the University of New England. Sujana principally teaches marketing related units such as Introduction to Marketing, Services Marketing, Strategic Marketing and Consumer Behaviour. Sujana’s research areas include small and medium sized regional firms, corporate social responsibility, innovation adoption, destination branding and cross-cultural consumer behaviour. She attracted research grants from the industry and the government organisations to investigate contemporary marketing and management issues of relevance.

Qualifications

BSc (Ag), MSc (Ag), MBA (India), PhD (UNE)

Teaching Areas

Teaching areas and award

  • 2017 - UNE Teaching Excellence Award ‘For enriching student engagement through multimedia enhanced teaching resources’;
  • 2016 – Australia and New Zealand Management (ANZAM) Educator of the Year Award – National recognition;
  • 2016 – Citation for Outstanding Contributions to Student Learning (Australian Awards for University Teaching) – National recognition;
  • 2016 – Higher Education Academy (HEA) Senior Fellowship (UK) – International recognition;
  • 2016 – LearnX Silver Award (Asia Pacific region) for Best Online Teaching Facilitation;
  • 2015 - LearnX Platinum Award (Asia Pacific region) for Best Online Teaching Facilitation;
  • 2014 - LearnX Platinum Award (Asia Pacific region) for Best Online Teaching Facilitation;
  • 2014 - UNE Award for Outstanding Achievement Innovation and Excellence in Teaching;
  • 2012 - UNE Business School Award for Excellence in Teaching and Learning ‘for developing assessment strategies that encourages off-campus students’ independent learning’; and
  • 2010-2022 – Unit Commendations (x25) for outstanding unit and teaching evaluations for the coordination of various marketing units at the undergraduate and postgraduate levels.

Undergraduate Level

  • MM110                 Introduction to Marketing
  • MM311                 Consumer Behaviour
  • MM316                 Strategic Marketing
  • MM314                 Services Marketing

Post-graduate Level

  • MM431  Marketing Management

HDR supervision topic areas

  • Marketing management
  • Consumer behaviour
  • Regional entrepreneurship
  • Small and medium-sized enterprises (SMEs)
  • Gender, diversity, equity and inclusion
  • Technology acceptance and adoption
  • Sustainability and social responsibility

Primary Research Area/s

Consumer studies; gender research; technology adoption; entrepreneurship and SMEs

Research Interests

Sujana’s research interest is in exploring cross-cultural consumer behaviour, service delivery channel management, international market entry strategies, corporate social responsibility, career progression of women and small and medium sized enterprises.

Recent and ongoing research includes

Sujana’s current research projects relate to exploring career progression of women in small and medium sized regional and metropolitan accounting firms and corporate social responsibility practices in small and medium sized accounting firms in Australia, Malaysia and India.

Research Grants

  • Shahiduzzaman, S., Dhakal, S., Moss, J. & Adapa, S. (2023). 2023 SABL Teaching & Learning Grant Scheme of $8725 – Integrated Distributed Learning Model across UNE Campuses: Challenges and Opportunities.
  • Gilmore, B., Arkinstall, A., Adapa, S. & Newsome, L. (2022). New Education and Training Model (NETM), NSW Government of $161,565 - Developing and Sustaining Diverse and Inclusive Workplaces.
  • McGreevy, P. & Adapa, S. (2022). Veterinary Practitioners Board, NSW Grant of $166,750 - The Epidemiology of Complaints about Veterinary Practitioners.
  • Adapa, S. & Burgess, S. (2022). Tamworth Regional Landcare Association Grant of $50,000 – Emerging Leaders Program.
  • Adapa, S., McGreevy, P. & Lykins, A. (2022). UNE DVCR Strategic RTP Scholarship of $86,562 – Occupational Resilience across Career Stages of Medical and Veterinary Practitioners.
  • Adapa, S., Wilkes, J., Gregory, S., Harrington, I. & Clark, J. (2021). Higher Education Participation and Partnership Program (HEPPP) Grant of $65,000 – Student Experience Portfolios.
  • Akimov, A., Brimble, M., Cameron, C., Adapa, S., Takahashi, M. & Okada, K. (2021). Australia Japan Foundation DFAT Grant of $24200 – The Future of Social Science Education Post Covid-19 Pandemic.
  • Adapa, S., Wilkes, J. & Gregory, S. (2020). Higher Education Participation and Partnership Program (HEPPP) Grant of $30,000 – Crafting Graduate Portfolios.
  • Rice, J., Sheridan, A. & Adapa, S. (2016). Australian Chamber of Commerce and Industry (ACCI) grant to SEAANZ of $74,750 – Working for our futures: Modernising Workplace Relations in Australia.
  • Kotey, B., Adapa, S. & Field, R. (2015). Office for Learning and Teaching (OLT) Extension Grant of $30,000 – Developing the Enterprising Skills of University Students in a Virtual Space.
  • Godwin, J., Holmes, N., Adapa, S. & Nairn, L. (2014). Higher Education Participation and Partnership Program (HEPPP) Grant of $129,767.58 – Peer to Peer Learning Program.
  • Adapa, S. (2013). University Research Seed (URS) Grant of $13,385 – Corporate Social Responsibility Communication Strategies in Small and Medium-Sized Enterprises in the Asia-Pacific Region.
  • Thomas, P. & Adapa, S. (2012). NSW Workplace Health and Safety Grant of $30,000 – SaferGate and Workplace Safety.
  • Thomas, P. & Adapa, S. (2012). Department of Family and Community Services (FACS) Grant of $3500 – Social Network Analysis and Innovation Climate.
  • Thomas, P., Alter, T., Fortunato, M., Adapa, S. & Davies, E. (2011). NSW Trade and Investment Grant of $100,000 – Enterprising Regions Program - Regional Innovation: Strategic Development Community-based Innovation in Northern Inland Region of NSW.
  • Adapa, S. & Rindfleish, J. (2010). National Institute of Accountants (NIA)/School of Business, Economics and Public Policy (BEPP) Grant of $8294 – Joint Research Program – Investigating Rhetoric and Realities of the Concept of Corporate Social Responsibility in Small and Medium-sized Accountancy Firms in Regional Australia.
  • Rindfleish, J. & Adapa, S. (2010). National Institute of Accountants (NIA)/School of Business, Economics and Public Policy (BEPP) Grant of $11,381 – Joint Research Program – Exploring the Importance of Personal Selling Skills for Accountants in Small and Medium-sized Accountancy Firms in Tamworth and Armidale.

Research Supervision Experience

HDR supervision data

  • Ms Sadia Abbas (PhD) – Barriers and drivers of firm level innovation in South Asian firms (Professor Sujana Adapa & Emeritus Professor Alison Sheridan; Graduated – 2024).
  • Mr Ian Wiltshire (PhD) – Distributed denial of service (DDOS) attacks (Professor Sujana Adapa & Dr David Paul; Graduated – 2023).
  • Mr Osama Hamad M Alowaimer (PhD) – Undergraduate accounting curriculum in Saudi Arabia: Perceptions of academics and practitioners (Supervisors – Professor Leopold Bayerlein & A/Professor Sujana Adapa; Graduated – 2022).
  • Mr Obaid Abdullah F Almutairi (PhD) – The relationship between online consumer reviews, purchase intention and actual purchase: An empirical evidence from Saudi Arabia (Supervisors – A/Professor Sujana Adapa & Professor Rene Villano; Graduated – 2022)
  • Mr Sheeraz Ahmad (PhD) – Consumer preferences towards differentiation of tomatoes – Empirical evidence from Pakistan (Supervisors – Dr Emilio Morales & A/Professor Sujana Adapa; Graduated – 2021)
  • Mr Paul Girgis (MBA Research Project) – Utilisation of technology in business model innovation and development (A/Professor Sujana Adapa; Graduated – 2021)
  • Mr Stuart Danvers (MBA Research Project) – Leader’s virtual communication competencies: An evaluation at a dispersed Australian university (A/Professor Sujana Adapa; Graduated – 2020)
  • Ms Sara Safdar (MPhil) – Consumers’ perceptions towards multi-channel retail shopping (Supervisors – A/Professor Sujana Adapa & Professor Alison Sheridan; Graduated – 2019)
  • Ms Pricilla Fisher (MPhil) – Women in coffee production (Supervisors – A/Professor Sujana Adapa & Professor Alison Sheridan; Graduated – 2019)
  • Mr Darren Ellis (PhD) – Global geographic reach: Where is the airline industry headed? (Supervisors – Dr Sujana Adapa & Professor John Rice; Graduated - 2018)
  • Ms Haya Alsubaie (PhD) – Women shoppers in Riyadh: A comparison of Western style versus traditional shopping centres (Associate Professor Fredy Valenzuela & Dr Sujana Adapa; Graduated – 2017)
  • Ms Daisy Williams (PhD) - The role of corporate financial control and governance mechanisms in the successful financial management of a small not-for-profit organisation in Australia – under examination (Associate Professor Martin Hovey, Associate Professor Bernice Kotey & Dr Sujana Adapa; Graduated – 2016)
  • Mr Nhien Nguyen (PhD) – Critical success factors in B2B electronic commerce in small and medium sized enterprises in Vietnam (Associate Professor Rene Villano & Dr Sujana Adapa; Graduated – 2016)
  • Ms Patricia Wilkinson (Masters) – Marketing parks around a value system and the impact on nature based travel (Associate Professor Rene Villano & Dr Sujana Adapa; Graduated – 2016)

Publications

Refereed Journal Articles Published or Unconditionally Accepted for Publication

  • Yarram, S. R. & Adapa, S. (2023). Gender diversity of directors and financial performance: Is there a business case? International Journal of Managerial Finance, DOI 10.1108/IJMF-01-2022-0035 (ABDC – A-ranked).
  • Burgess, S., Fazal-e-Hasan, S., Abid, M., Dillon, A., Al Farooque, O. & Adapa, S. (2022). Incorporating hope and resilience into policy and program evaluation: Empirical evidence from Australia. Public Administration Quarterly (online) (ABDC – A-ranked).
  • Yarram, S. R. & Adapa, S. (2022). Women on boards, CSR and risk-taking: An investigation of the interaction effects on gender diversity and CSR on business risk. Journal of Cleaner Production, 378, 134493 (ABDC – A-ranked).
  • Abbas, S., Adapa, S., Sheridan, A. & Azeem, M. M. (2022). Informal competition and firm level innovation in South Asia: The moderating role of innovation time off and R&D intensity. Technological Forecasting and Social Change, 181, 121751 (ABDC – A-ranked).
  • Adapa, S. & Yarram, S. R. (2022) Interplay of contextual dimensions – Evidence from agripreneurs and agriventures in India. International Journal of Business and Economics. (ABDC – B-ranked).
  • Masood, M. A., Sheridan, A. & Adapa, S. (2021). Women to women: Enabling innovation and firm performance in developing countries. Emerging Markets Review https://doi.org/10.1016/j.ememar.2021.10089 (ABDC - A-ranked).
  • Mazzarol, T., Soutar, G., McKeown, T., Rice, J., Reboud, S., Adapa, S. & Clark, D. (2021). Employer and employee perspectives of HRM practices within SMEs, Small Enterprise Research Journal (ABDC - C-ranked, practitioner focus)
  • Adapa, S. and Yarram, S. R. (2021). Consumption values of sattvic food by blog narrative analysis, International Journal of Web Based Communities (ABDC – B) (Forthcoming).
  • Fazal-e-Hasan, S., Amorallahi, A., Mortimer, G., Adapa, S. and Balaji, M. S. (2020). A multi-method approach to examining consumer intentions to use smart retail technology. Computers in Human Behaviour https://doi.org/10.1016/j.chb.2020.106622 (ABDC - A).
  • Yarram, S. R. and Adapa, S. (2020). Board gender diversity and corporate social responsibility: Is there a case for critical mass? Journal of Cleaner Production (ABDC – A).
  • Yarram, S. R. and Adapa, S. (2020). Does family ownership matter in executive pay design? Personnel Review (ABDC – A).
  • Adapa, S. and Fisher, J. (2020). Owner-managers corporate social responsibility practices within small and medium-sized accounting firms – An Australian study, International Journal of Enterprise Network Management (ABDC – B).
  • Adapa, S. and Sheridan, A. (2019). A case of multiple oppressions: Women’s career opportunities in Malaysian SME accounting firms, International Journal of Human Resource Management (ABDC – A).
  • Adapa, S., Syed, F. E. H., Balaji, M. S., Azeem, M. M. and Mortimer, G. (2019). Examining the antecedents and consequences of perceived shopping value through smart retail technology, Journal of Retailing and Consumer Services, January 2020 (ABDC – A).
  • Adapa, S. & Sheridan, A. (2019). A case of multiple oppressions: women's career opportunities in Malaysian SME accounting firms, The International Journal of Human Resource Management, DOI: 10.1080/09584192.1583269.
  • Adapa, S. (2018). Strategic Corporate Social Responsibility or Responsible Performance of Sporting Organisations in Australia. International Journal of Sports Management and Marketing, 18, 83-104.
  • Adapa, S., (2018). Factors influencing consumption and anti-consumption of recycled water: Evidence from Australia. Journal of Cleaner Production, 201, 624-635.
  • Fortunato, W. P., Alter, T., Adapa, S. & Thomas, P., (2017). Intentional Innovation Communities: Concepts and Preliminary Evidence, Economic Development Quarterly, DOI: 10.1177/0891242417691610.
  • Adapa, S. & Roy, S. K., (2017). Consumers' post-adoption behaviour towards Internet banking: empirical evidence from Australia, Behaviour & Information Technology, DOI: 10.1080/0144929X.2017.1319498.
  • Adapa, S. (2018). Indian Smart Cities and Cleaner Production Initiatives - Integrated Framework and Recommendations. Journal of Cleaner Production, 172, 3351-3366.
  • Adapa, S., Bhullar, N., & De Souza, S. (2016). A Systematic Review and Agenda for Using alternative Water Sources for Consumer Markets in Australia. Journal of Cleaner Production. doi:10.1016/j.jclepro.2016.02.083 (ABDC - A)
  • Thomas, P., Adapa, S., Fortunato, M.W.P., & Alter, T. (2015). Theory and practice of regional community based intentional innovation in Northern Inland New south Wales. Australasian Journal of Regional Studies, 21(3), 323-348. (ABDC - B)
  • Adapa, S., Sheridan, A., & Rindfleish, J. (2015). Career enablers for women in regional and metropolitan accounting SMEs. Australasian Journal of Regional Studies, 21(2), 178-201. (ABDC – B)
  • Adapa, S., Rindfleish. J., and Sheridan, A. (2015). 'Doing gender’ in a regional context: Explaining women’s absence from senior roles in regional accounting firms in Australia. Critical Perspectives on Accounting. (ABDC – A)
  • Thomas, P., Adapa, S., and Joyce, B.K. (2015). Innovation landscape within family services integration: Evidence from Australia. Contemporary Management Research, 11(3), 249-276. (ABDC – B)
  • Adapa, S., and Laukkanen, T. (2015). Revisit intentions of Malaysian consumers to heritage sites. Academy of Taiwan Business Management Review, 11(1), 31-38. (ABDC – B)
  • Adapa, S. (2015). Three-step approach for developing integrated work-ready assessment tools to foster students’ learning and satisfaction. Educational Research and Reviews, 10(9), 1347-1353. (ABDC – C)
  • Adapa, S. (2015). Integrating teaching resources and assessment tasks to enhance student experience. International Journal of Learning, Teaching and Educational Research, 10(4), 28-39. (ABDC – C)
  • Adapa, S., and Cooksey, R. (2014). Consumers frequent use of internet banking: Empirical evidence from Australia. Academy of Taiwan Business Management Review, 10(3), 65-74. (ABDC – B)
  • Adapa, S., and Cooksey, R. (2013). Factors Affecting Consumer’s Continued Use of Internet Banking: Empirical Evidence from Australia. Australasian Journal of Information Systems, 18(1), 5-31. (ABDC – A)
  • Adapa, S., and Rindfleish, J. (2013). Factors Affecting Internet Banking Non-Adoption in Australia: Macro and Micro Thematic Categories. International Journal of Business and Information, 8(2), 151-182. (ABDC – C)
  • Valenzuela, F., Fisher, J., Whale, S., & Adapa, S. (2013). Developing and Evaluating Social Presence in the Online Learning Environment. International Proceedings of Economic Development and Research Journal, 60, 95-101.
  • Thomas, P., Adapa, S., Davies, E., Fortunato, M., & Alter, T. (2011). Intentional Innovation Communities: Strengthening Innovation Performance in the Northern Inland Region of NSW. Extension Farming Systems Journal, 7(2), 126-128.
  • Adapa, S. (2011). Continued and Frequent Use of Internet Banking by Australian Consumers: Identification of the Factor Components. Journal of Internet Banking and Commerce, 16(2), 1-22. (ABDC – C)
  • Adapa, S. (2008). Adoption of Internet Shopping: Cultural Considerations in India and Australia. Journal of Internet Banking and Commerce, 13(2), 1-17. (ABDC – C)
  • Adapa, S. (2008). Discriminant Analysis of Adopters and Non-adopters of Global Brands: Empirical Evidence from India and Malaysia. The ICFAI University Journal of Brand Management, 5(4), 7-25.
  • Adapa, S. (2008). Factors Hindering Heritage Destination Promotion in Malaysian Context. ASEAN Journal on Hospitality and Tourism, 7(2), 1-15. (ABDC – C)

Book Chapters Published

  • Adapa, S. & Yarram, S. R. (2024). A case study of Indian apparel market – Enablers and barriers to corporate success, in F. A. K. Panni and H. R. Kaufman (Ed). Handbook of Consumerism Issues the Apparel Industry, Palgrave Macmillan, Switzerland (Forthcoming).
  • Adapa, S. & Yarram, S. R. (2024). Family business, owner-managers, ethnicity and conflict in Malaysia, in W. Naude and B. Power (Ed). Handbook of Research on Entrepreneurship and Conflict Edward Elgar, UK (Forthcoming).
  • Adapa, S. & Yarram, S. R. (2024). Migrant entrepreneurship enablers and barriers – A case study from regional Australia, in S. Dhariwal (Ed). Cases on Entrepreneurship and Diversity, Edward Elgar, UK (Forthcoming).
  • Adapa, S. & Yarram, S. R. (2024). Women and sport in India – Narrative analysis, in Graeff, B., Safarikova, S., Akindes, G. and Sambili-Gicheha, L. C. (Ed). Global South Voices on Sport for Development and Peace, Routledge (Forthcoming).
  • Adapa, S. & Yarram, S. R. (2023). Entrepreneurial ecosystems in India, in Adapa, S., McKeown, T., Lazaris, M. and Jurado, T. (Ed). SMEs and Business Uncertainty – Just Surviving or Thriving? Palgrave Macmillan, Singapore.
  • Adapa, S. & Yarram, S. R. (2023). MSMEs and SDGs – Narratives from India, in Adapa, S., McKeown, T., Lazaris, M. and Jurado, T. (Ed). SMEs and Business Uncertainty – Just Surviving or Thriving? Palgrave Macmillan, Singapore.
  • Wiltshire, I., Adapa, S. & Paul, D. (2023). Pandemic speed: Accelerating innovation in cybersecurity, in Adapa, S., McKeown, T., Lazaris, M. and Jurado, T. (Ed). SMEs and Business Uncertainty – Just Surviving or Thriving? Palgrave Macmillan, Singapore.
  • Adapa, S. & Yarram, S. R. (2022). Affirmative action and equality, diversity and inclusion in Malaysia, in Burges, J., Cameron, R. and Dhakal, S. (Ed). Diversity, Equality, and Inclusion, Edward Elgar.
  • Sheridan, A. & Adapa, S. (2022).Women’s careers in SME accounting firms in Australia, Malaysia and India, in Burges, J., Cameron, R. and Dhakal, S. (Ed). Diversity, Equality, and Inclusion, Edward Elgar.
  • Adapa, S. and Yarram, S. R. (2021). Communication of CSR practices and apparel industry in India – Perspectives of companies and consumers, in Brooksworth, F., Mogaji, E. and Bosah, G. (Ed). Fashion Marketing in Emerging Economies – Strategies, Tools and Insights for Fashion Brands, Palgrave (Forthcoming).
  • Adapa, S., Yarram, S. and Sheridan, A. (2020). Accounting firms and gendered mentoring – Qualitative evidence from India and Malaysia, in Kumar, P. and Budhwar, P. (Ed). Mentorship-driven Talent Management, Emerald.
  • Adapa, S., & Rice, J. (2018). Elements of Entrepreneurial Ecosystems: Accounting Firms in India. In M. P. Miles, M. Battisti, A. Lau & M. Terziovski (Eds.), Economic Gardening - Entrepreneurship, Innovation and Small Business Ecosystems in Regional, Rural and International Development (pp. 169-191). Tilde University Press, Australia.
  • Adapa, S. & Sheridan, A., (2016), The complex hues of entrepreneurial identity amongst women owning accounting firms, In Kumar, P., eds, Chapter 2, Indian Women as Entrepreneurs - An Exploration of Self-identity, Palgrave Macmillan, London, pp.21-42
  • Adapa, S., & Sheridan, A. (2017). Small and Medium-Sized Accounting Firms in India: Inclusive or Exclusive Leadership? In S. Adapa & A. Sheridan (Eds.), Inclusive Leadership Negotiating Gendered Spaces (pp. 67-92). Cham, Switzerland: Palgrave Macmillan, eBook.
  • Adapa, S., & Sheridan, A. (2017). Inclusive Leadership Negotiating Gendered Spaces. Cham, Switzerland: Palgrave Macmillan, eBook
  • Adapa, S., & Sheridan, A. (2016). Women, Accounting and the Difficulties of Forging an Entrepreneurial Identity in India. In P. Kumar, It’s My Business (forthcoming). Palgrave: McMillan.
  • Adapa, S. (2015). Small and Medium-sized Regional Accounting Firms: Information and Communication Technologies. In B. Kotey, SEAANZ Book Series 136-153. Australia: Tilde University Press.
  • Adapa, S., and Valenzuela, F. R. (2013). Case Study on Customer’s Ambidextrous Nature of Trust in Internet Banking: Australian Context. In V. Jham, & S. Puri (Eds.), Cases on Customer-Centric Marketing Management , IGI Global, Business Science Reference 206-229. New York: Hershey.
  • Adapa, S. (2013). Electronic Retailing of Prepared Food in Australia. In K. Tarnay, S. Imre. & L. Xu (Eds.), Research and Development in E-Business through Service-Oriented Solutions, IGI Global, Business Science Reference, 280-292. New York: Hershey.
  • Adapa, S. (2013). eServices Efficiency of Government Organisations in Asia. In Z. Mahmood (Ed.), E-Government Implementation and Practice in Developing Countries Developing E-Government Projects: Frameworks and Methodologies, Business Science Reference, 323-340. New York: Hershey.
  • Adapa, S. (2013). Technology Advancements Usage: Demographic Variations. In V.C. Bryan, & V.C.X. Wang (Eds.), Technology Use and Research Approaches for Community Education and Professional Development, Business Science Reference, 274-293. New York: Hershey.
  • Adapa, S. (2013). Government ICT Adoption – Global Trends, Drivers and Barriers. In S. Saeed, & C.G. Reddick (Eds.), Human Centered System Design for E-Governments, IGI Global, Business Science Reference, 1-14. New York: Hershey.
  • Adapa, S. (2011). Global Ebanking Trends: Evolution, Challenges and Opportunities. In E-Banking and Emerging Multidisciplinary Processes: Social, Economical and Organizational Model (Ed), IGI Global, Business Science Reference, 1-8. New York: Hershey.

Books

  • Adapa, S., McKeown, T., Lazaris, M. & Jurado, T. (2023). Surviving and Thriving of Small Businesses during COVID-19 Pandemic (Edited Book), Palgrave Macmillan, Springer International Publishing, Switzerland.
  • Adapa, S., Sheridan, A. & Yarram, S. R. (2021). Entrepreneurship in Regional Communities. Palgrave Macmillan, Springer International Publishing, Switzerland.
  • Adapa, S. & Sheridan, A. (2018). Inclusive Leadership – Negotiating Gendered Spaces. Leadership with Followership Ontology (Book Series), Palgrave Macmillan, Springer International Publishing, Switzerland.

Reviews, Editorials and Notes in Refereed Journals Published

  • Adapa, S. (2015). Authentic assessment tasks: Students take a deep approach to learning. eLearn Magazine. Retrieved from www.elearnmag.acm.org

Submissions to Government Inquiries

  • Thomas, P., Adapa, S., and King, B. (2013). Preliminary Investigation of Innovation Landscape to determine and realise Collaborative Potential in Complex Work Environments. For the Department of Family and Community Services (FACS).
  • Adapa, S., & Thomas, P. (2013). Safe Cattle Handling Practices. NSW Workplace Health and Safety.
  • Thomas, P., Fortunato, M., Adapa, S., Davies, E., and Alter, T. (2012). Intentional Innovation Communities: Strengthening Innovation Performance in the Northern Inland Region of New South Wales (NSW). For the Department of Industry and Investment, NSW.

Working Papers Published

  • Adapa, S. (2012). Circumstances Probing Internet Banking Users to Use Alternative Channels: Thematic Matrix Display Analysis. Information Management and Business Review, 4(12), 606-614. ISSN 2220-4044.
  • Adapa, S., & Rindfleish, J. (2012). Corporate Social Responsibility in Small and medium Sized Accountancy Firms. International Journal of Humanities and Management Sciences (IJHMS), 1(1), 116-120. ISSN 2320-4044.

Teaching Cases Published

  • Adapa, S. (2015). “AirAsia’s Strategic Decisions – Short Haul versus Long Haul Services” In Walker, O.C., Gountas, J. I., Mavondo, F. T. & Mullins, J. W. Marketing Strategy: A Decision-Focused Approach (3rd Ed), McGraw-Hill, Australia.
  • Adapa, S. (2014). “Islamic Financial Institutions: The Role of Culture and Subculture” In Ling, P., D’Alessandro & Winzar, H. Consumer Behaviour in Action, Oxford University Press, Australia.
  • Adapa, S. & Valenzuela, F. (2013). “Wallsend Community Nursery: Strategies for achieving a Competitive Advantage in the Nursery and Garden Industry” In Kotler, P., Burton, S., Brown, L. & Armstrong, G. Marketing (9th Ed), 110.

Refereed Conference Papers Accepted and/or Presented

  • Yarram, S. R. & Adapa, S. (2023). Effects of CSR and gender diversity on financial performance of family businesses. 36th ANZAM Conference, 5-7 December 2023, Wellington, New Zealand.
  • Adapa, S. & Yarram, S. R. (2023). Gender and ethnicity of owner-managers and conflicts in Malaysian family businesses. 36th ANZAM Conference, 5-7 December 2023, Wellington, New Zealand.
  • Adapa, S. (2023). Survive, revive and thrive – Experiences of doctoral students from a regional Australian university. HERDSA, 4-7 July 2023, Brisbane, Australia.
  • Adapa, S. (2023). Invisible farmer widows ‘doing’ farming in India. 2023 AARES 67th Annual Conference, 7-10 February 2023 Online.
  • Adapa, S. (2022). Reimagining women’s role in agriculture – Evidence from India. 2022 AARES 66th Annual Conference, 7-11 February 2022 Online.
  • Yarram, S. R. & Adapa, S. (2022). Socio-economic effects of the Covid-19 pandemic on the restaurant businesses in Australia. 2022 SEAANZ Symposium, 25 October 2022 Online.
  • Ahmad, S., Morales, E., and Adapa, S. (2021). What influences the propensity to buy and willingness to pay premiums for differentiated high quality branded fresh tomatoes in Pakistan? Australasian Agricultural and Resource Economics Society Conference Online, Australia.
  • Yarram, S. R. and Adapa, S. (2020). Board gender diversity and corporate financial performance: Is there an economic case in Australia. Virtual Academy of Management Annual Meeting Proceedings.
  • McKeown, T., Mazzarol, T., Soutar, G., Adapa, S. and Hanson. B. (2019). The very big concerns of small business: A qualitative study. International Council of Small Business World Congress 18th-21st June, Cairo, Egypt.
  • Sheridan, A. and Adapa. S. (2019). ‘Doing gender’ in SME accounting firms: A transnational perspective. Academy of Management Annual Meeting Proceedings, Boston, USA.
  • Adapa, S., Azeem, M. and Sheridan, A. (2019). Innovation and performance in small and medium-sized firms in developing countries – Empirical evidence from food and beverage industry. Australasian Agricultural and Resource Economics Society Conference, Melbourne, Australia.
  • Ahmad, S., Morales, E., and Adapa, S. (2019). Consumer preferences and potential for differentiated tomatoes in Pakistan. Australasian Agricultural and Resource Economics Society Conference, Melbourne, Australia.
  • Yarram, S. R. and Adapa, S. (2019). Gender diversity and corporate risk taking: Do women directors reduce corporate risk? Australian and New Zealand Academy of Management Conference, 4th-6th December, Cairns, Australia.
  • Adapa, S., Yarram, S. R. and Sheridan, A. (2019). Mentoring in accounting firms in India and Malaysia – Is it gendered? Australian and New Zealand Academy of Management Conference, 4th-6th December, Cairns, Australia.
  • Adapa, S. 2014, “Career Progression of Women in Accounting Firms”, 3rd-5th December, 28th ANZAM, Sydney, Australia.
  • Adapa. S. 2014, “Corporate Social Responsibility Activities and Practices in Small and Medium Sized Accounting Firms in Australia and Malaysia”, 27th Annual SEAANZ Conference, 14th – 18th July, Sydney, Australia.
  • Adapa, S. & Hathaway, T. 2014, “Inter Cultural Sensitivity Training Toolkit: Augmenting Academic Engagement Patterns”, HERDSA Conference, 8th – 10th July, Hong Kong.
  • Adapa, S. 2014, “Corporate Social Responsibility Activities in Australian Small and Medium Sized Accountancy Firms”, Institute of Research of Business and Management, Global Research Conference GRC 2014, 14th – 16th January, Goa, India.
  • Adapa, S. 2013, “Corporate Social Responsibility in Malaysian Banks offering Islamic banking”, GCAR-EABM Conference, 14th-15th December, Kuala Lumpur, Malaysia.
  • Rindfleish, J. & Adapa, S. 2013, “Exploring the importance of personal selling skills to practicing accountants in regional SMEs in north-west, NSW, Australia, 1st-3rd December, ANZMAC, Auckland, New Zealand.
  • Adapa, S. 2013, “Corporate Social Responsibility: Small and Medium Sized Accountancy Firms in Malaysia”, World Business and Social Science Research Conference, 24th -25th October, Bangkok, Thailand.
  • Adapa, S. & Laukkanen, T. 2013, “Heritage Destination Revisitation: Malaysian Perspective”, World Business and Social Science Research Conference, 24th-25th October, Bangkok, Thailand.
  • Adapa, S. 2012, “Circumstances Probing Internet Banking Users to Use Alternative Channels: Thematic Matrix Display Analysis”, 2nd International Conference on Education and Information Management (ICEIM – 2012), 22nd – 23rd December, Penang, Malaysia.
  • Adapa, S. & Rindfleish, J, 2012, “Corporate Social Responsibility in Small and Medium Sized Accountancy Firms”, International Conference on Business, Finance and Economics, 29th – 30th December, Kuala Lumpur, Malaysia (received the Best Paper Award).
  • Adapa, S. and Rindfleish, J. 2011, “The Concept of Corporate Social Responsibility in Small and Medium Sized Regional Accountancy Firms”, ANZMAC Conference, 28th – 30th November, Perth, Western Australia, Australia.
  • Adapa, S. and Rindfleish, J. 2011, “Corporate Social Responsibility Activities: Similarities and Differences between Small and Medium Sized Enterprises”, ANZMAC Conference, 28th – 30th November, Perth, Western Australia,
  • Thomas, P., Adapa, S., Davies, E., Fortunato, M. and Alter, T. 2011, “Intentional Innovation Communities: Strengthening Innovation Performance in the northern Inland Region of NSW”, Australasian Pacific Extension Network National Forum, 28th – 30th November, University of New England, Armidale, Australia.
  • Adapa, S. 2011, “Corporate Social Responsibility in Universities: A Cross-Cultural Perspective”, University Learning and Teaching Futures Colloquium, 14th – 15th September, Armidale, Australia.
  • Adapa, S. 2010, “Macro and Micro Thematic Categories Hindering Customer Adoption of Internet Banking in Australian Context”, ANZMAC Conference, 29th November – 1st December, Christchurch, New Zealand.
  • Adapa, S. 2010, “Identification of the Factor Components Influencing the Continued Use of Internet Banking by Australian Consumers”, ANZMAC Conference, 29th November – 1st December, Christchurch, New Zealand.
  • Adapa, S., Rindfleish, J., Cooksey, R. and Valenzuela, F. 2009, “Antecedents to Continued Usage of Internet Banking: Empirical Evidence from Australian Consumers”, UNE Postgraduate Research Conference, 13th -17th July, Armidale, Australia.
  • Adapa, S., Rindfleish, J., Cooksey, R. and Valenzuela, F. 2009, “An Empirical Investigation of Frequency of Internet Banking Usage by Australian Consumers”, ANZMAC Conference, 30th November – 2nd December, Melbourne, Australia.
  • Adapa, S., Rindfleish, J., Cooksey, R. and Valenzuela, F. 2009, “Consumers’ Continued Usage of Internet Banking: Australian Context”, ANZMAC Conference, 30th November – 2nd December, Melbourne, Australia.
  • Adapa, S., Rindfleish, J., Cooksey, R. and Valenzuela, F. 2009, “Dimensions Affecting Consumers’ Continued Usage and Frequency of Usage of Internet Banking: Empirical Evidence from Australia”, GABERIC Conference, 28th – 30th December, Kuala Lumpur, Malaysia.
  • Adapa, S. 2008, “Antecedents to Adoption of Global Brands: Empirical Evidence from India and Malaysia”, PBFEAM 2008 Conference, 3rd - 4th July, Brisbane, Australia.
  • Adapa, S. 2008, “Consumer’s Evaluation of Electronic Banking Service Delivery Channels and Impact on Banking Provider”, UNE Postgraduate Research Conference, 15th -18th July, Armidale, Australia.
  • Adapa, S. 2008, “Customer Perceived Value of Internet Banking in Australian Context: A Conceptual Model Development”, ANZMAC Conference, 1st - 3rd December, Sydney, Australia.
  • Adapa, S. 2008, “Factors Hindering the Heritage Destination Promotion in Malaysian Context”, ANZMAC Conference, 1st - 3rd December, Sydney, Australia.
  • Adapa, S. and Rindfleish, J. 2007, “Measuring the Outcomes of Sales force: Does Training Really Pay-Off”, INFORMS Marketing Science Conference, 26th - 29th June, Singapore.
  • Adapa, S. and Rindfleish, J. 2007, “Adoption of Internet Purchase of Products and Services by Indian Women Residing Globally”, CISTM Conference, 16th – 19th July, Hyderabad, India.
  • Adapa, S. and Rindfleish, J. 2007, “Heritage Destination Promotion: Indian Expatriates in Kuala Lumpur”, 2nd International Conference on Tourism and Hospitality Management, 30th July - 2nd August, Kuala Lumpur, Malaysia.
  • Adapa, S. and Rindfleish, J. 2007, “Internet Shopping: Cultural Considerations in India and Australia”, ANZAM Conference, 4th – 7th December, Sydney, Australia.

Caucus/Symposia/PDWs

  • Brauer, T., Caning, C., Burrow, H. & Adapa, S. (2022). Women in Economics. 2022 AARES 66th Annual Conference, 7-11 February 2022 Online – Panel Discussion.
  • Lord, L., Bilimoria, D., Hopkins, M., O’Neil, D., Adapa, S. and Wardale, D. (2021). If we know the answers are we asking the right questions? Women’s representation in decision making. Virtual 81st Annual Meeting of the Academy of Management, USA – Caucus (accepted, to be presented August, 2021)
  • Kazeroony, H., Kumar, P., Adapa, S., Zambelli, A., Mallory, D. and Lorinkova, N. (2019). Comparative analysis of inclusivity: The other side of exclusivity. 80th Annual Meeting of the Academy of Management, Boston, USA – Caucus.
  • Hopkins, M., O’Neil, D., Bilimoria, D., Adapa, S. and Wardale, D. (2019). Challenges & Innovative Initiatives to Advance Women’s Careers. International Society for the Study of Individual Differences (ISSID) Conference, Florence, Italy, July 2019 – Symposia.

Media Mentions

  • Why small businesses are the backbone of regional Australia? Newcastle Herald, 23 October 2023
  • Flexible approach an advantage for regional universities. Australian Financial Review, 22 September 2022
  • Sydney Morning Herald – UNE study finds sexism rife in financial sector. Sydney Morning Herald, 14 March 2016
  • Adapa, S., Sheridan, A. and Yarram, S. R. (2021). Regional entrepreneurship. LinkedIn Interview, Friday 8th January 2021.
  • Adapa, S. (2020). Covid-19 pandemic and retail shopping, Australian Broadcasting Corporation (ABC) New England North West Breakfast News, Tuesday 26th May 2020.
  • Adapa, S. (2020). Future of work. LinkedIn Interview, Monday 6th January 2020.

Memberships

  • AOM (Academy of Management), 2017
  • AMA (American Marketing Association), 2007
  • INFORMS (Institute for the Operations Research and the Management Sciences), 2007
  • ANZAM (Australian and New Zealand Academy of Management), 2007
  • ANZMAC (Australia and New Zealand Marketing Academy Conference), 2007

Further Information

Other school/university/external roles

  • Deputy Head of School (2019)
  • Course Coordinator (2017-2019)
  • Minor Dissertation Coordinator (2015-2017)
  • UNEBS Special Needs Contact (2016-2018)
  • UNEBS Minor Dissertation Coordinator, 2015
  • UNEBS Member of the Marketing & Development Committee, 2015
  • UNEBS Member of the Teaching & Learning Committee, 2015
  • UNEBS Member of the Research & Research Training Committee, 2015
  • UNEBS Disability
  • UNEBS First Year Teaching & Learning Networking Coordinator, 2014
  • UNEBS Member of the Equity Committee, 2012-2014
  • UNEBS Member of the Research & Research Training Committee, 2012-2014

National

  • SEAANZ – Board Director & Treasurer (2018 onwards)
  • ANZAM – Stream 10 Marketing, Communication and Retail Co-chair (2016-2019)

International

  • AOM – DEI Program Chair (2024)
  • AOM – DEI Division PDW Chair (2023)
  • AOM – GDO Division Secretary (2020-2021)
  • Small Enterprise Research Journal – Associate Editor (2018-2020)

Other involvements/achievements

  • NSW Parliament Hearing and Submission (2024) – Performance of the Regional Investment Activation Fund and the Regional Job Creation Fund
  • Keynote (2023) - Culture, innovation and technopreneurship in digital age, International Conference on Business Management and Accounting (ICOBIMA), 14-15 September 2023 (Online).
  • Keynote (2023) – Women entrepreneurs, 1st Torneo Eco-Industria BioBio-Arauco, 13-14 November 2023, Los Angeles, Chile.
  • Community Recognition Statement (2022 – from the Legislative Assembly of NSW for the publication titled Entrepreneurship in regional communities: Exploring the relevance of embeddedness, networking, empowerment and communitarian values, 23 February 2022.
  • Outstanding Reviewer (2018) – Journal of Cleaner Production
  • Outstanding Reviewer (2018) – Journal of Retailing and Consumer Services
  • Best Stream Reviewer (2016-2019) – ANZAM stream Entrepreneurship, Start-Ups and Small Business (ESSB)
  • Treasurer to Armidale International Association (AIA) since 2012