Marketing and Management
This Subject Guide will help you to find information in your subject area.
Contents
Recommended readings
Begin by looking for any books or journal articles recommended by your lecturers or tutors. Some of these will be in the Reserve Collection. You can find Reserve Collection items by searching the UNE Library catalogue. Click on the Reserve search and select either Course ID or Instructor from the drop-down box. Type in MM 200 or MM 205-305 or Hunter J to see the lists of items and their Call numbers.
UNE Library Catalogue
The catalogue tells you the books, videos and journals (both print and online) that are held here at UNE. To find library resources about particular topics try a Subject search in the catalogue by choosing Subject from the pull-down menu on the Browse screen. Remember that libraries use standardised subject headings. For correct headings see DRA's website or consult the large red volumes of Library of Congress Subject Headings near the catalogue terminals on the ground floor of Dixson Library. You can also contact the Information Desk on 02 6773 2458.
Some suggestions for useful subject searches in marketing and management:
| marketing - management | consumer behavior | internet marketing |
| marketing - periodicals | competition | retail trade |
| pricing | new products | personnel management |
| export marketing | teleshopping | management - Australia |
| international business enterprises | direct marketing | electronic commerce |
| organizational change | business ethics | strategic planning |
To find works by a particular author, try an Author search such as Drucker, Peter. To find critical or biographical information about an author and his/her works, do a Subject search such as Friedman, Milton.
The reference collection
Here you can find dictionaries, encyclopaedias, bibliographies and other ready reference tools which will help you to clarify terms and find background information for your assignment topics.
| R338.0922/W628 | Who's Who in business in Australia 2003 |
| R338.40941/K81 | Kompass: the authority on British industry |
| R338.703/O98/1998 | The Oxford dictionary for international business |
| R338.74/M234/1999 | Major companies of the Far East and Australasia |
| R338.740994/K81 | Kompass Australia - a directory of company information, products and services |
| R382.021/I61 | International trade statistics yearbook - compiled by the United Nations |
| R658.003/ | Various dictionaries of marketing and management |
| R658.054678/P737 | Plunkett's e-commerce & internet business almanac |
| R658.3 | Various dictionaries of human resource management |
| R658.562/A954q | The Quality Management sourcebook: an international guide to materials and resources |
| R658.8003 | Various dictionaries of management, marketing and advertising |
| R658.8303/K86d | Dictionary of social and market research |
Online reference tools, such as the Encyclopedia of Law and Economics, can be found on the New England Business School Research Guide page. Unfortunately print Reference books are not able to be borrowed, but you can use the photocopiers.
Journals
Use either a Browse: Title or a Browse: Journal Title search in the catalogue to look for journals held at UNE. Journals may be held in either paper or online (electronic) format. If a journal is provided electronically, this is indicated by the words [electronic resource] or [internet access] after the name of the journal. In most cases these online journals are paid for by the University Library and access is restricted to UNE staff and students. A UNE username and password prompt will appear once you click on the linked URL (web Address or Location) in the catalogue.
Here is an example of how an online journal looks in the catalogue when the URLs are displayed:
This is saying that European journal of marketing is available online in full-text in Emerald and ProQuest. Click on the URL in the catalogue to go directly to each index or use the Most Popular Databases list on the Resources page. Please note that not all issues of a journal are necessarily available online since individual publishing contracts vary.
To find out which journals the University Library holds about a broad topic, try a Subject search using a subject such as management - periodicals or marketing - periodicals.
Journal articles are not listed individually in the catalogue. Use journal indexes or abstracting tools (which may be in print, CD-ROM or online form) to find your references. The quickest way is to search an index online to find out what articles have been published about your topic — below are listed those journal indexes which will be of greatest use to you.
What can you do if you have found a reference to an article which seems useful but is not available online in full-text? Check for the name of the journal in the UNE Library catalogue as it may be available in print or online in a different package.
Journal databases (indexes)
These give references to articles, reviews, chapters, and papers which appear in journals, books, reports, and conference proceedings. Journals are also known as periodicals, serials or magazines. Many of the journal indexes are available online. Go to the University Library page and click on the Resources tab.
Please note, to access the e-resources you will need to have a UNE username and password. Full instructions are here.
Try the New England Business School Recommended databases page, select from the Most popular databases page, or use tools to search the World Wide Web. There are also guides for using the indexes.
To find out how to find information for your assignments, how to use indexes, how to cite your references or write an essay, try eSKILLS UNE.
Materials below marked with an * are available on CD-ROM (Compact Disk) on the Stand-Alone computers in Dixson Library — ask at the Information Desk for more details.
Useful indexes for marketing and management include:
Software Platform | Journal Index and Description |
AusStats  | AusStats has all of the Australian Bureau of Statistics publications in full-text from 1998, data from the 1996 and 2001 Censuses, and more than 2,000 spreadsheets of statistics. |
| CSA | Econlit is the American Economic Association's comprehensive international index of academic articles, dissertations and working papers. Citations and abstracts (1969-). On the CSA page click on Specific Databases and select EconLit. |
| CSA | PsycARTICLES is a collection of full-text articles from 42 journals published by the American Psychological Association. Access is also available through PsycInfo (1988-). On the CSA page click on Specific Databases and select PsycARTICLES. |
| CSA | PsycInfo cites articles about organisational and business psychology, as well as issues such as stress at work. It is indexed by the American Psychological Association. Citations and abstracts (1887-) plus access to full-text PsycARTICLES (1988-). On the CSA page click on Specific Databases and select PsycInfo. |
| CSA | Sociological Abstracts: indexes articles for sociology, economics, demography, community development, rural issues, social work and social psychology. (1963-). On the CSA page click on Specific Databases and select Sociological Abstracts. |
| Current Contents | Current Contents provides the table of contents and bibliographic information for current issues of leading international scholarly journals in all of the major disciplines. Citations and abstracts (1993-) |
| Emerald | Emerald is MCB University Press' online collection of journals on marketing, management and other professional subjects such as accounting, auditing, and business strategies. Full-text (1994-), citations and abstracts (1989-) |
| Expanded Academic | Expanded Academic is an international, multidisciplinary journal index offering an option of full-text articles for several hundred academic journals, newspapers and magazines. |
| Informit | AGIS plus Text and AGIS (the Attorney General's Information Service) includes law for banking, companies and securities, taxation law and criminal offences. AGIS citations and abstracts (1975-); AGIS Plus Text has 120 full-text journals (1999-) |
| Informit | Australian Public Affairs Full Text and APAIS (Australian Public Affairs Information Service) are useful for current articles on Australian political, legal, economic, social and cultural affairs. APAIS citations (1978-); Australian Public Affairs Full Text has 300+ full-text journals (1995-) |
| Informit
|
ATI: Australian Tourism Index which indexes Australian material for sport, recreation, tourism, leisure and travel. Citations and abstracts (1982-30th June 2000) |
| Informit | CSI: Consumer Sciences Index to find articles on consumer economics, consumer education, clothing, food, health, and family. Citations and abstracts (1988-30th June 2001) |
| Factiva | Factiva has two components - newspaper coverage and companies/market reports. It integrates content from national newspapers, news wire services, business journals and websites providing full-text stories from Australia and around the world. Company profiles and financial information can be retrieved in a number of formats including reports and charts. |
| ProQuest | ProQuest is an international, multidisciplinary collection of several comprehensive journal indexes. It includes many articles in full-text. ABI/Inform Global (for economics, management and business), Proquest Computing (web commerce), Accounting & Tax Database, Banking Information Source, Proquest Asian Business, Proquest European Business and Social Science Plus (international relations and economics) are some of the relevant indexes which help to make up the Proquest package. |
| Stand Alone* | CLIB 96 and CLIB 2001 provide statistical information from the 1996 and 2001 Censuses and time series data comparisons from the 1986, 1991, 1996 and 2001 Censuses. |
| Web of Knowledge | Social Sciences Citation Index covers nearly 5,000 high quality journals in over fifty disciplines in the Social Sciences, including accounting, business, finance, criminology, demography, economics, industrial relations, information systems, international relations, law, management, marketing, personnel management, psychology and statistics. Citations and abstracts (1997-) |
| WileyInterScience | Wiley InterScience is Wiley Press' complete collection of journals, online and in full-text. Over 40 journals are currently available in the business, finance and management areas. |
Newspapers and business magazines
You can access full-text articles from Australian and international newspapers and magazines using Factiva. Click on Factiva under the Most Popular Databases list on the University Library's Resources page.
If you want to find today's news in an Australian paper:
Click on the News Pages tab. This allows online browsing of selected newspapers such as The Australian, The Sydney Morning Herald, Economist and a link to UNE in the news.
If you want to search for information on a topic:
Enter words or phrases in the Free Text box, using Boolean operators (AND, OR, NOT) to combine concepts. Select a date range. At the bottom of the page there is an option Search for free-text terms in: allowing you to change where in an article you search. These include Full Article, Headline and Lead Paragraph, Headline and Author. Click Run Search.
It is possible to limit your options using Intelligent Indexing. You can limit by Source, Company, Subject, Industry, Region and Language. Click on the grey + sign next to a category. Click the + sign next to the subcategory to expand it. Single click on the words to add it as a limit. More than one can be selected. Once selected it will turn pink and is added to Currently Selected. Enter your search term and then click Run Search.
If you want to search newspapers worldwide use Intelligent Indexing. Click on the + sign next to Source. Use the drop down arrow next to My Source Lists to select Publications - by Region. Either click on the name of the country or further limit by clicking on the + sign next to the country's name. Add your search terms to the Free Text box and then Run Search.
You can print, save or email lists of relevant articles or the full-text articles themselves.
Useful websites
There are many useful sites for marketing and business available on the Web. Check the Websites and internet resources for the New England Business School.