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MM110 Introduction to Marketing

Updated: 15 November 2011
Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study
Armidale Summer Semester Off Campus
Armidale Trimester 1 Off Campus
Armidale Trimester 1 On Campus
Armidale Trimester 3 Off Campus
Intensive School(s)
Start Finish Attendance Notes
09 April 2012 10 April 2012 Non-Mandatory There is no Intensive School for the Summer Semester.
Supervised Exam There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled.
Pre-requisites None
Co-requisites None
Restrictions ARE341 or BM302
Notes None
Combined Units None
Coordinator(s) Fredy-Roberto Valenzuela-Abaca (fvalenz2@une.edu.au)
Unit Description

This unit is designed to locate marketing as a role for all organisations, to canvass major aspects of environmental analysis necessary to effective marketing, to introduce the major elements of marketing decisions and strategy, and to consider the societal role of marketing. The context in which these aspects are considered is both domestic and international. This unit is designed to give students the basics of marketing and to start students in the process of thinking like marketers.
Prescribed Material
Mandatory 		Text(s):

Note: Students are expected to purchase prescribed material

Marketing
ISBN: 9781742465692
Elliott, G., Rundle-Thiele, S. and Waller, D., John Wiley and Sons 2011
Note: Includes Marketing textbook, Wiley Desktop Edition and Interactive Study Guide.
Text refers to: Summer Semester , Off Campus
Principles of Marketing
ISBN: 9781442531109
Armstrong, G., Adam, S., Denize, S. and Kotler, P., Pearson Australia 5th ed. 2011
Text refers to: Trimester 1 , On and Off Campus
Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Assessment
Title Exam Length Weight Mode No. Words
Assignment 35% Off Campus 2500
Assessment Notes
Written report
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1-4 GA: 1-8
In-Class Test 20% On Campus
Assessment Notes
Multiple Choice Test
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1-4 GA: 1, 3-8
Online Assessment 20% Off Campus
Assessment Notes
Online test
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1-4 GA: 1, 3-8
Presentation 35% On Campus
Assessment Notes
Group presentation
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1-4 GA: 1-8
Final Examination 2 hrs 45% On/Off Campus
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1-4 GA: 1-7

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. understand the breadth of marketing applications and describe the marketing unit;
  2. explain the rationale criteria and process of marketing targeting, segmentation and positioning;
  3. know the components of each of the elements of the marketing mix and understand their purpose; and
  4. describe the process of planning, implementation and control.

Graduate Attributes (GA)
Attribute Taught Assessed Practised
1 Knowledge of a Discipline
Students will learn about theories and principles of marketing. On-campus students will be assessed by an in-class test, a group project and an exam paper. Off-campus students will be assessed by an online test, a written report and an exam paper. 		True True True
2 Communication Skills
On-campus students will be assessed by delivering a presentation and off-campus students by a written report, and all students will be assessed through the examination. 		True
3 Global Perspectives
Students will learn about international marketing and they will be assessed by assessments and exam paper. 		True True
4 Information Literacy
Students will learn about information literacy and they will be assessed by assessments and exam paper. 		True True
5 Life-Long Learning
Students will learn about life-long learning and they will be assessed by assessments and exam paper. 		True True
6 Problem Solving
Students will learn about problem solving and will be assessed by assessments and exam paper. 		True True
7 Social Responsibility
Students will learn about social responsibility and will be assessed by assessments and exam paper. 		True True
8 Team Work
Students will learn about team work. On-campus students will be assessed by working in a team project and off-campus students will be assessed by working in a team for online activities. 		True True True
   

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