An applied unit dealing with the main single equation econometric methods and models used in marketing, economics and commerce. Topics covered include: the multiple linear regression model (with an introduction to the problems of heteroskedasticity, autocorrelation and multicollinearity), limited and qualitative dependent variable models (including the logit and probit models), and models for pooling time-series and cross-sectional data (including dummy variable models). Real-world examples are used to illustrate particular techniques. Problems and exercises are solved using the econometrics software package EViews. This unit comprises up to 39 lecture hours and up to 13 lab/workshop hours and there is a combination of lectures, workshops and practicals.