Year:
COMM421 Advertising: Communication and Information
Updated: 01 September 2009| Credit Points | 6 |
| Offering | Not offered in 2010 |
| Intensive School(s) | None |
| Supervised Exam | There is no UNE Supervised Examination. |
| Pre-requisites | candidature in a postgraduate award |
| Co-requisites | None |
| Restrictions | COMM221 or COMM321 |
| Notes | offered in odd numbered years |
| Combined Units |
COMM321 - Advertising: Communication and Information |
| Coordinator(s) | Paul Adams (padams3@une.edu.au) |
| Unit Description |
This unit considers advertising in broadcast and print media, and on the Internet. A variety of approaches to the study of advertising in contemporary society is introduced. Several theories relating to communications and to the production of media texts will be considered, and the structure, functions and power of the media in present day society are critically examined. Advertising images and strategies will be the main focuses of the unit. |
| Materials | Text information will be published prior to commencement of the teaching period. |
| Disclaimer | Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester. |