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COMM321 Advertising: Communication and Information

Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study
Armidale Trimester 2 Off Campus
Armidale Trimester 2 On Campus
Intensive School(s) None
Supervised Exam There is no UNE Supervised Examination.
Pre-requisites any 12cp
Co-requisites None
Restrictions COMM221 or COMM421 or COMM521
Notes

offered in odd numbered years
Combined Units COMM521 - Advertising: Communication and Information
Coordinator(s) To be advised
Unit Description

This unit considers advertising in broadcast and print media, and on the Internet. A variety of approaches to the study of advertising in contemporary society is introduced. Several theories relating to communications and to the production of media texts will be considered, and the structure, functions and power of the media in present day society are critically examined. Advertising images and strategies will be the main focuses of the unit.
Materials Textbook information will be displayed approximately 8 weeks prior to the commencement of the teaching period. Please note that textbook requirements may vary from one teaching period to the next.
Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Assessment Assessment information will be published prior to commencement of the teaching period.
Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. recognise and comprehend the construction of meaning in media texts;
  2. comprehend the structure and organisation of mass media industries in Australia, particularly the advertising industry;
  3. apply skills in the critical analysis of meaning in selected information and advertising texts;
  4. demonstrate an understanding of professional media practices and the characteristics of the production process; and
  5. prepare for socially responsible professional and personal lives, especially in communications industries.

Graduate Attributes (GA)
Attribute Taught Assessed Practised
1 Knowledge of a Discipline
This unit enhances knowledge of communication and media studies, particularly in the study of media texts and practices, in their cultural and historical contexts. 		True True True
2 Communication Skills
Skills of written communication are taught and practised through the study of communication techniques and processes in a range of print and audiovisual media and through assessment-related learning activities. 		True True True
3 Global Perspectives
The unit examines global processes and structures of advertising. Many aspects of global phenomena, including recent communications modes, will be explicitly studied, practised and assessed. 		True True True
4 Information Literacy
The enhancement of information literacy skills through the use of the library resources for research and assignment preparation is encouraged in the unit materials. The interpretation and analysis of information in print, audiovisual and digital form are taught, practised and assessed. 		True True True
5 Life-Long Learning
By providing methods for analysing the techniques and media of mass communication and their roles in social life, the unit fosters students' independent reasoning faculties. Life-long learning skills are taught and practised but not explicitly assessed. 		True True
6 Problem Solving
The unit applies logical and creative thinking to advertising processes and products. These modes of thinking are taught and their application is demanded in the students' assessment work. 		True True True
7 Social Responsibility
The issue of what constitutes ethical practice and social responsibility in the uses of advertising is considered in the teaching and the learning activities of the unit but this attribute is not explicitly assessed. 		True True
8 Team Work
All students consider the social relations of mass media production, distribution and reception. On-campus students have the opportunity to participate in group discussions and presentations, and on-campus and off-campus students participate in online discussions, but team work is not explicitly taught or assessed. 		True
   

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