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Year:

COMM120 Media Studies: An Introduction

Updated: 16 December 2011
Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study
Armidale Trimester 1 Off Campus
Armidale Trimester 1 On Campus
Armidale Trimester 3 Off Campus
Intensive School(s) None
Supervised Exam There is no UNE Supervised Examination.
Pre-requisites None
Co-requisites None
Restrictions COMM220 or COMM320
Notes None
Combined Units None
Coordinator(s) Dugald Williamson (dwillia7@une.edu.au)
Unit Description

This unit is an introduction to Media and Communication Studies. Our most pervasive media (including television, print and the Internet) are considered using a variety of contemporary approaches including formal analysis, textual analysis, gender, representation, semiotics and cultural analysis. The unit focuses on communications media modes and formats, theories and techniques, and considers many cultural and social aspects, practices, contexts and issues.

Prescribed Material
Mandatory
Text(s):

Note: Students are expected to purchase prescribed material

The Media Student's Book
ISBN: 9780415558426
Branston, G. and Stafford, R., Routledge 5th ed. 2010
Text refers to: Trimester 1 and 3 , On and Off Campus
The Media and Communications in Australia
ISBN: 9781742370644
Cunningham, S. and Turner, G., Allen & Unwin 3rd ed. 2010
Text refers to: Trimester 1 and 3 , On and Off Campus
Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Assessment
Title Exam Length Weight Mode No. Words
Assignment 1 40% On/Off Campus 1500
Assessment Notes
Media Analysis Exercise
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1-6 GA: 1-7
Assignment 2 60% On/Off Campus 2500
Assessment Notes
Written assignment based on common unit topics
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1-6 GA: 1-7

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. identify and comprehend today's information sources, as well as contemporary media technologies, forms, practices and genres;
  2. describe contemporary theoretical approaches to media and communications, and grasp the tools necessary to critically interpret and analyse a wide range of communications and cultural texts;
  3. communicate using skills that have been developed by examining, discussing, and writing about communications theories and techniques. These communications skills will extend beyond traditional literacies to those of contemporary screen media;
  4. appreciate diverse expressions of culture and identity;
  5. prepare for socially responsible professional and personal lives; and
  6. understand and effectively respond in a world of dynamic technological innovation, especially in the fields of media and communications.

Graduate Attributes (GA)
Attribute Taught Assessed Practised
1 Knowledge of a Discipline
COMM120 enhances knowledge of communication and media studies, particularly in the study of media content and practises, in their cultural and historical contexts.
True True True
2 Communication Skills
This is a text-based unit. It is an introduction to many elements of communications studies including communications theories and techniques, media modes and formats, and the consideration of cultural contexts, practices and issues. Communication skills will be explicitly studied, practised and assessed.
True True True
3 Global Perspectives
This unit engages with a broad spectrum of commercial cultural products. It critically examines global organisations, infrastructures and communications, at the same time as considering local, gendered and inter-cultural texts. Many aspects of global phenomena, especially communications, will be explicitly taught and assessed, and may be practised.
True True True
4 Information Literacy
This unit connects with and interprets communications texts from the written word through the broadcast and narrowcast to daily data structures. Critical comprehension of many different kinds of information derived from a variety of sources is a priority, and that literacy is explicitly examined.
True True True
5 Life-Long Learning
Through the systematic dismantling and challenging of some of the most familiar things in our everyday lives, notably media products such as films and television programs. This unit aims to inspire and nourish the students' faculty of critical and innovative reasoning. These reasoning skills are taught, practised and assessed. At the same time, the study of successive media techniques and technologies should help open their perspectives to future communications developments.
True True True
6 Problem Solving
This unit applies logical, critical and creative thinking to a wide range of communications and cultural products. These modes of thought are explicitly taught and their application is demanded in the students' assessments.
True True True
7 Social Responsibility
This unit emphasises the critical understanding of media and other communications. The unit's critique focuses on both efficacity and ethics. Social responsibility is an ostensible and an implied constant in the unit. In the materials provided to them, and in their assessment exercises, students will be faced with questions concerning how, why, and what is and should be communicated. In these ways social responsibility will be taught, questioned, practised and assessed.
True True True
8 Team Work
Students undertaking this unit will regularly undertake team work tasks. Students will divide into groups (either in tutorials or online) for the analysis and discussion of media products and other communications texts, then report the group's findings to the seminar as a whole.
True
   

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