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Year:

Bachelor of Social Science

Marketing Communications

Program of Study Credit Points
Prescribed Units for this Major
Complete the following units:
18 cps
Unit Code Unit Title Unit cps  
MM110 Introduction to Marketing 6  
MM311 Consumer Behaviour 6  
MM313 Integrated Marketing Communications 6  
Listed Units for this Major
Complete 24 credit points from the following units:
24 cps
COMM321 Advertising: Communication and Information 6  
COMM323 Digital and Social Media 6  
ENCO326 Persuading the Public: Rhetoric in Public Affairs 6  
LING250 Cross-cultural Communication 6  
SOCY332 Consumer Society 6  
THEA234 Speaking in Public 6  
Total 42 cps

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