Bachelor of Business
Marketing
| Program of Study | Credit Points | ||
| Prescribed Units for this Major Complete the following units: |
30 cps | ||
| Unit Code | Unit Title | Unit cps | |
|---|---|---|---|
| MM311 | Consumer Behaviour | 6 | |
| MM313 | Integrated Marketing Communications | 6 | |
| MM314 | Services Marketing | 6 | |
| MM316 | Strategic Marketing | 6 | |
| NEBS305 | Organisational Research Methods | 6 | |
| Listed Units for this Major Complete 6 credit points from the following units: |
6 cps | ||
| COMM321 | Advertising: Communication and Information | 6 | |
| ENCO306 | Writing for Work: Styles and Contexts | 6 | |
| ENCO326 | Persuading the Public: Rhetoric in Public Affairs | 6 | |
| MM322 | Business Ethics, Globalisation and Sustainability | 6 | |
| QM367 | Survey Methods for Business and Economics | 6 | |
| THEA234 | Speaking in Public | 6 | |
| Candidates must ensure they complete at least 18 credit points at 300 level in each Major. | |||
| Elective Units - Complete either a SECOND Major to the value of 36 credit points and Elective Units to the value of 12 credit points or a SECOND Major to the value of 48 credit points or Elective Units to the value of 48 credit points |
48 cps | ||
| Elective Units can be selected from any unit offered by the University subject to candidates meeting overall course requirements and prerequisite and timetabling requirements for individual units. | |||
| Total | 144 cps | ||