Bachelor of Business/Bachelor of Laws
Marketing
| Program of Study | Credit Points | ||
| Prescribed Units for this Major Complete the following units: |
30 cps | ||
| Unit Code | Unit Title | Unit cps | |
|---|---|---|---|
| MM311 | Consumer Behaviour | 6 | |
| MM313 | Integrated Marketing Communications | 6 | |
| MM314 | Services Marketing | 6 | |
| MM316 | Strategic Marketing | 6 | |
| NEBS305 | Organisational Research Methods | 6 | |
| Listed Units for this Major Complete 6 credit points from the following units: |
6 cps | ||
| COMM321 | Advertising: Communication and Information | 6 | |
| ENCO306 | Writing for Work: Styles and Contexts | 6 | |
| ENCO326 | Persuading the Public: Rhetoric in Public Affairs | 6 | |
| MM322 | Business Ethics, Globalisation and Sustainability | 6 | |
| QM367 | Survey Methods for Business and Economics | 6 | |
| THEA234 | Speaking in Public | 6 | |
| Total | 36 cps | ||