Bachelor of Business/Bachelor of Economics
Marketing
| Program of Study | Credit Points | ||
| Prescribed Units for this Major Complete the following units: |
30 cps | ||
| Unit Code | Unit Title | Unit cps | |
|---|---|---|---|
| MM311 | Buyer Behaviour | 6 | |
| MM313 | Marketing Communications | 6 | |
| MM314 | Services Marketing | 6 | |
| MM316 | Marketing Strategy and Management | 6 | |
| NEBS305 | Organisational Research Methods | 6 | |
| Listed Units for this Major Complete 6 credit points from the following units: |
6 cps | ||
| COMM321 | Advertising: Communication and Information | 6 | |
| MM322 | Business Ethics, Globalisation and Sustainability | 6 | |
| NEBS306 | Making Sense of Organisational Data | 6 | |
| THEA234 | Speaking in Public | 6 | |
| Total | 36 cps | ||