| Combined Units |
QM267 - Survey Methods for Business and Economics
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| Unit Description |
The unit deals with the design and execution of surveys and focuses on the analysis of survey data used in business and economics. Topics include: basic sampling concepts; various sample designs including simple random sampling, stratified, cluster and other sampling designs, questionnaire design; determination of sample size; and analysis of sampling data including categorical data. Computer programs will be used in the analysis of data. Students are expected to complete a project applying various sampling techniques to a practical problem.
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Prescribed Material
Mandatory
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Text(s):
Note: Students are expected to purchase prescribed material
- Elementary Survey Sampling
ISBN: 9780534418052
Scheaffer, R.L., Mendenhall, W. and Ott, R.L.,
Duxbury Press
6th ed.
2006
Text refers to:
Semester 2
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On and Off Campus
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| Disclaimer |
Unit information may be subject to change prior to commencement of the teaching period.
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