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NEBS306 Making Sense of Organisational Data

Updated: 14 April 2010
Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study Online Level
Armidale Semester 2 Off Campus C - Internet access required
Armidale Semester 2 On Campus C - Internet access required
Intensive School(s)
Start Finish Attendance Notes
05 September 2010 08 September 2010 Mandatory
Supervised Exam There is no UNE Supervised Examination.
Pre-requisites NEBS305 or permission of head of school
Co-requisites None
Restrictions AFM491 or NEBS406
Notes None
Combined Units None
Coordinator(s) Peter McClenaghan (pmcclena@une.edu.au)
Unit Description

This unit provides students with the skills needed to analyse and interpret quantitative and qualitative data in organisational and marketing research contexts. Students will acquire skills using both the SPSS and NVivo computer packages as well as programs for drawing cognitive maps and diagrams. Statistical training will span a range of univariate and multivariate techniques. Qualitative analyses will cover a variety of interpretive and data display approaches.
Prescribed Material
Mandatory 		Text(s):

Note: Students are expected to purchase prescribed material

Illustrating Statistical Procedures: For Business, Behavioural and Social Research
ISBN: 9780734610454
Cooksey, R.W., Tilde University Press 1st ed. 2007
Text refers to: Semester 2 , On and Off Campus
The Survey Researcher's SPSS Cookbook
ISBN: 9780733988653
Manning, M. and Munro, D., Pearson Education 2nd ed. 2007
Text refers to: Semester 2 , On and Off Campus
Handling Qualitative Data: A Practical Guide
ISBN: 9781848602182
Richards, L., Sage 2nd ed. 2009
Text refers to: Semester 2 , On and Off Campus
Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Assessment
Title Exam Length Weight Mode No. Words
Assignment 1 40% 2500
Assessment Notes
Advanced statistical analysis and interpretive write-up essay
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1, 3 and 4 GA: 1, 2, 4, 6 and 7
Assignment 2 60% 3500
Assessment Notes
Basic statistical analysis and interpretive write-up essay
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO 2, 3 and 4 GA 1, 2, 4, 6 and 7

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. plan and execute a series of relevant quantitative analyses to address specific research questions;
  2. plan and execute a series of relevant qualitative analyses to address specific research questions;
  3. use appropriate software to facilitate achievement of objectives 1 and 2; and
  4. write-up the results of analyses using appropriate interpretations, conclusions and data displays.

Graduate Attributes (GA)
Attribute Taught Assessed Practised
1 Knowledge of a Discipline
 True True True
2 Communication Skills
 True True True
4 Information Literacy
 True True True
6 Problem Solving
 True True True
7 Social Responsibility
 True True True
   

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