| Intensive School(s) |
| Start |
Finish |
Attendance |
Notes |
|
06 April 2010
|
08 April 2010
|
Non-Mandatory
|
|
|
| Restrictions |
MM205 or MM305 or NEBS405
|
| Unit Description |
In this unit, students will develop skills in the design, conduct and critical evaluation of organisational research. A diverse range of research paradigms and methods, design and measurement issues and data gathering and analytic strategies will be explored. Qualitative and quantitative approaches will receive balanced attention. The unit will stress how to synergistically combine quantitative and qualitative approaches to achieve research aims. A critical emphasis will be on the interdependence between business contexts, research goals and methods/analytic choices.
|
Prescribed Material
Mandatory
|
Text(s):
Note: Students are expected to purchase prescribed material
- Business Research Methods: A Managerial Approach
ISBN: 9781741032536
Veal, A.J.,
Pearson Education
2nd ed.
2005
Text refers to:
Semester 1
,
On and Off Campus
|
| Disclaimer |
Unit information may be subject to change prior to commencement of the teaching period.
|