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MM403 Strategic Planning and Management

Updated: 10 December 2009
Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study Online Level
Armidale Semester 1 On Campus D - Comp/internet essential
Intensive School(s) None
Supervised Exam There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled.
Pre-requisites candidature in MCom
Co-requisites None
Restrictions MM300
Notes None
Combined Units MM300 - Strategic Planning and Management
Coordinator(s) Allastair Hall (ahall4@une.edu.au)
Unit Description

This unit deals with concepts, methods and analytical tools necessary for understanding the dynamic nature of strategic management in different organisations. Its objective is to enable students to deal creatively with strategy issues and to develop meaningful solutions in a variety of contexts. The unit examines strategic analysis as the foundation for strategy formulation, provides an in-depth discussion of the development of strategic alternatives and presents methodologies for improving the calibre of strategy implementation and execution.
Prescribed Material
Mandatory 		Text(s):

Note: Students are expected to purchase prescribed material

Crafting and Executing Strategy: Concepts and Cases
ISBN: 9780073530420
Thompson, A.A., Strickland, A.J. and Gamble, J., McGraw-Hill 17th ed. 2010
Text refers to: Semester 1 , On Campus
Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Assessment
Title Exam Length Weight Mode No. Words
Assignment 1 30% 3000
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1, 2, 3, 5 and 6 GA: 1, 2, 3, 4, 5, 6, 7 and 8
Unit Test 1 hrs 20%
Assessment Notes
40 questions
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1, 2, 3 and 5 GA: 1, 2, 3, 4, 5, 6, 7 and 8
Final Examination 2 hrs 50%
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1, 2, 3, 5 and 6 GA: 1, 2, 3, 4, 5, 6, 7 and 8

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. develop the capacity to analyse organisation behaviour from a problem-solving perspective;
  2. develop the capacity to think strategically about an organisation: its present business position, its long-term direction, its resources and competitive capabilities, the calibre of its strategy and its opportunities for gaining sustainable competitive advantage;
  3. have hands-on experience in crafting strategy, evaluating carefully strategic options, and making informed strategic decisions;
  4. acquaint themselves with the managerial tasks associated with implementing and executing organisational strategies. Drilling them in the range of actions managers can take to promote competent strategy execution, and giving them confidence in being able to function effectively as part of an organisation's strategy-making processes;
  5. develop a critical understanding of Globalisation issues and challenges;
  6. students will explore critical management issues and perspectives in order to challenge current management practises.

Graduate Attributes (GA)
Attribute Taught Assessed Practised
1 Knowledge of a Discipline
The unit provides a comprehensive view of the subject area 		True True True
2 Communication Skills
Integrated into assessment 		True True True
3 Global Perspectives
material has a global perspective 		True True True
4 Information Literacy
students are required to use a variety of textual sources 		True True
5 Life-Long Learning
Outcomes are reliant both professionally and personally 		True True True
6 Problem Solving
Unit requires critical analysis 		True True True
7 Social Responsibility
Specifically integrated into course material 		True True True
8 Team Work
Students are subject to group assessment 		True True True
   

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