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Year:

GSB737 Services Marketing

Updated: 20 August 2009
Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study Online Level
Armidale Trimester 3 Off Campus C - Internet access required
Intensive School(s) None
Supervised Exam There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled.
Pre-requisites GSB731 and candidature in GradCertMgt or GradDipMgt or MBA or MBusRes or MBusResHons or MComm
Co-requisites None
Restrictions MBA737
Notes None
Combined Units None
Coordinator(s) Fredy Valenzuela-Abaca (fvalenz2@une.edu.au)
Unit Description

This unit examines the unique challenges that are faced by managers in the marketing of services and the development of relationship marketing practices. It examines the inherent differences between goods and services and explores the implications of these differences for how services are marketed. In the process analytical tools unique to the services marketing field will be examined and utilised together with the important conceptual developments that have taken place recently. The unit is designed to be particularly beneficial to managers in the services field in not only understanding their marketing environment but in the development of marketing strategy and tactics.

Materials Text information will be published prior to commencement of the teaching period.
Disclaimer Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester.
   

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