Year:
GSB737 Services Marketing
Updated: 20 August 2009| Credit Points | 6 | ||||||||
| Offering |
|
||||||||
| Intensive School(s) | None | ||||||||
| Supervised Exam | There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled. | ||||||||
| Pre-requisites | GSB731 and candidature in GradCertMgt or GradDipMgt or MBA or MBusRes or MBusResHons or MComm | ||||||||
| Co-requisites | None | ||||||||
| Restrictions | MBA737 | ||||||||
| Notes | None | ||||||||
| Combined Units | None | ||||||||
| Coordinator(s) | Fredy Valenzuela-Abaca (fvalenz2@une.edu.au) | ||||||||
| Unit Description |
This unit examines the unique challenges that are faced by managers in the marketing of services and the development of relationship marketing practices. It examines the inherent differences between goods and services and explores the implications of these differences for how services are marketed. In the process analytical tools unique to the services marketing field will be examined and utilised together with the important conceptual developments that have taken place recently. The unit is designed to be particularly beneficial to managers in the services field in not only understanding their marketing environment but in the development of marketing strategy and tactics. |
||||||||
| Materials | Text information will be published prior to commencement of the teaching period. | ||||||||
| Disclaimer | Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester. |