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GSB736 International Marketing

Updated: 30 March 2010
Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study Online Level
Armidale Trimester 3 Off Campus C - Internet access required
Intensive School(s) None
Supervised Exam There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled.
Pre-requisites GSB731 and candidature in GradCertMgt or GradDipMgt or MBA or MBusRes or MBusRes(Hons) or MCom or MIntBus
Co-requisites None
Restrictions MBA736
Notes None
Combined Units None
Coordinator(s) Sujana Adapa (sadapa2@une.edu.au)
Unit Description

International Marketing deals with the theory and practice of international marketing. Topics covered include: global marketing; dealing with economic, cultural and political-legal environments; international marketing intelligence; international product policy; distribution; international promotion, pricing in international markets; and international marketing of services.
Prescribed Material
Mandatory 		Text(s):

Note: Students are expected to purchase prescribed material

Global Marketing
ISBN: 9780137042685
Keegan, W.J. and Green, M.C., Pearson 6th ed. 2008
Text refers to: Trimester 3 , Off Campus
Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Assessment
Title Exam Length Weight Mode No. Words
Assignment 1 35% 2500
Assessment Notes
Essay
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1-2 GA: 1,2,3,5
Assignment 2 35% 3000
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 3-4 GA: 1,2,3,5,6
Final Examination 2 hrs 30%
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1-4 GA: 1,2,3,4,5,6

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. explain how international marketing differs from domestic marketing;
  2. demonstrate an understanding of the influence of the economic, cultural, political and legal factors on international marketing decisions;
  3. assess the potential opportunities and risk present in the foreign markets;
  4. undertake international marketing strategic planning.

Graduate Attributes (GA) Graduate Attribute information is currently unavailable for this unit.
   

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