Year:
GSB736 International Marketing
Updated: 30 April 2009| Credit Points | 6 | ||||||||
| Offering |
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| Intensive School(s) | None | ||||||||
| Supervised Exam | There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled. | ||||||||
| Pre-requisites | GSB731 and candidature in GradCertMgt or GradDipMgt or MBA or MBusRes or MBusRes(Hons) or MCom or MIntBus | ||||||||
| Co-requisites | None | ||||||||
| Restrictions | MBA736 | ||||||||
| Notes | None | ||||||||
| Combined Units | None | ||||||||
| Coordinator(s) | To be advised | ||||||||
| Unit Description |
International Marketing deals with the theory and practice of international marketing. Topics covered include: global marketing; dealing with economic, cultural and political-legal environments; international marketing intelligence; international product policy; distribution; international promotion, pricing in international markets; and international marketing of services. |
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| Materials | Text information will be published prior to commencement of the teaching period. | ||||||||
| Disclaimer | Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester. |