Year:
GSB732 Consumer Behaviour
| Credit Points | 6 | ||||||||
| Offering |
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| Intensive School(s) | None | ||||||||
| Supervised Exam | There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled. | ||||||||
| Pre-requisites | GSB731 and candidature in GradCertMgt or GradDipMgt or MBA or MBusRes or MBusResHons or MCom | ||||||||
| Co-requisites | None | ||||||||
| Restrictions | MBA732 | ||||||||
| Notes | None | ||||||||
| Combined Units | None | ||||||||
| Coordinator(s) | Jennifer Rindfleish (jrindfle@une.edu.au) | ||||||||
| Unit Description |
This unit focuses upon the internal (psychological) and external (sociological) factors that effect the consumption choices made by individual consumers. The unit integrates concepts in consumer behaviour with appropriate marketing research methods in order to reduce the risk of strategic marketing communications. The usefulness of a number of consumer behaviour models relating to attitude and behaviour are also assessed. |
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| Materials | Text information will be published prior to commencement of the teaching period. | ||||||||
| Disclaimer | Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester. |