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GSB731 Marketing Management

Updated: 30 April 2010
Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study Online Level
Armidale Trimester 1 Off Campus C - Internet access required
ISBT Melbourne ISBT Semester 2 On Campus C - Internet access required
ISBT Melbourne ISBT Summer On Campus C - Internet access required
ISBT Sydney ISBT Semester 1 On Campus C - Internet access required
ISBT Sydney ISBT Semester 2 On Campus C - Internet access required
ISBT Sydney ISBT Summer On Campus C - Internet access required
TOP Sydney TOP - Trimester 1 On Campus C - Internet access required
TOP Sydney TOP - Trimester 2 On Campus C - Internet access required
TOP Sydney TOP - Trimester 3 On Campus C - Internet access required
Intensive School(s) None
Supervised Exam There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled.
Pre-requisites candidature in GradCertMgt or GradDipMgt or MBA or MBus or MBusRes or MBusResHons or MCom or MIntBus or MPABus or GradCertPracMgt or GradCertProjMgt
Co-requisites None
Restrictions MBA731
Notes None
Combined Units None
Coordinator(s) Fredy-Roberto Valenzuela-Abaca (fvalenz2@une.edu.au)
Unit Description

The unit deals with consumer needs, product development, positioning products and services to satisfy consumer needs, and the strategic implementation of marketing objectives. It covers in detail, marketing concepts, marketing environment, consumer behaviour, market research, strategic marketing planning, and the implementation of marketing concepts.
Prescribed Material
Mandatory 		Text(s):

Note: Students are expected to purchase prescribed material

Marketing Management
ISBN: 9780733994180
Kotler, P., Keller, K. and Burton, S., Pearson Education 1st adaptation ed. 2009
Text refers to: Trimester 1; ISBT Semesters 1,2 and Summer; TOP Trimesters 1,2 and 3 , On and Off Campus
Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Assessment
Title Exam Length Weight Mode No. Words
Assignment 1 25% Off Campus 2000
Assessment Notes
Essay
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
Lo: 1-4 GA:1,2,3,4 and 6
Assignment 1 15% ISBT/TOP On Campus 1500
Assessment Notes
Essay
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1, 2, 3 and 4 GA: 1, 2,3, 4,and 6
Assignment 2 30% Off Campus 2500
Assessment Notes
Essay
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
Lo: 1-4 GA:1,2,3,4 and 6
Assignment 2 25% ISBT/TOP On Campus 2000
Assessment Notes
Essay
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1, 2, 3 and 4 GA: 1,2, 3, 4, and 6
Final Examination 2 hrs 45% Off Campus
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
Lo: 1-4 GA:1,2,3,4 and 6
Final Examination 2 hrs 60% ISBT/TOP On Campus
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1, 2, 3 and 4 GA: 1,2,3, 4,and 6

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. increase their knowledge of theory and principles pertinent to marketing management;
  2. improve their skills in applying these principles and theory;
  3. enhance their understanding of the functions of marketing management; and
  4. increase their ability in analysing and solving marketing management problems.

Graduate Attributes (GA)
Attribute Taught Assessed Practised
1 Knowledge of a Discipline
 True True True
2 Communication Skills
 True True True
3 Global Perspectives
 True True True
4 Information Literacy
 True True True
6 Problem Solving
 True True True
   

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