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GSB658 Analysing Organisational Data

Updated: 17 February 2010
Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study Online Level
Armidale Trimester 2 Off Campus C - Internet access required
Intensive School(s)
Start Finish Attendance Notes
28 June 2010 01 July 2010 Mandatory
Supervised Exam There is no UNE Supervised Examination.
Pre-requisites GSB656 or NEBS405 and candidature in MBusRes or MBusResHons
Co-requisites None
Restrictions AFM491 or NEBS306 or NEBS406
Notes None
Combined Units None
Coordinator(s) To be advised
Unit Description

This unit provides students with the skills needed to analyse and interpret quantitative and qualitative data in organisational and marketing research contexts at a level consistent with expectations of postgraduate researchers. Students will acquire skills using both the SPSS and NVivo computer packages as well as programs for drawing cognitive maps and diagrams. Statistical training will span a range of univariate and multivariate techniques. Qualitative analyses will cover a variety of interpretive and data display approaches. Students will also learn how to integrate the findings from quantitative and qualitative analyses arising from mixed methods research investigations.
Prescribed Material
Mandatory 		Text(s):

Note: Students are expected to purchase prescribed material

Illustrating Statistical Procedures: For Business, Behavioural and Social Research
ISBN: 9780734610454
Cooksey, R.W., Tilde University Press 1st ed. 2007
Text refers to: Trimester 2 , Off Campus
The Survey Researcher's SPSS Cookbook
ISBN: 9780733988653
Manning, M. and Munro, D., Pearson Education 2nd ed. 2007
Text refers to: Trimester 2 , Off Campus
Handling Qualitative Data: A Practical Guide
ISBN: 9781848602182
Richards, L., Sage 2nd ed. 2009
Text refers to: Trimester 2 , Off Campus
Disclaimer Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester.
Assessment
Title Exam Length Weight Mode No. Words
Assignment 1 40% 3000
Assessment Notes
Integrated advanced quantitative write-up essay
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1, 3, 4, 6 GA: 1-2, 4, 6-7
Assignment 2 60% 3500
Assessment Notes
Integrated quantitative and qualitative analyses and interpretive write-up essay
Relates to Learning Outcomes (LO) and Graduate Attributes (GA)
LO: 1-6 GA: 1-2, 4, 6-7

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. plan and execute a series of relevant quantitative analyses to address specific research questions arising from positivistic research designs;
  2. plan and execute a series of relevant qualitative analyses to address specific research questions arising from interpretive research methodologies;
  3. use appropriate software to facilitate achievement of objectives 1 and 2;
  4. write a balanced and integrated story about the results of analyses using appropriate interpretations, conclusions and data displays;
  5. write a story that integrates the findings from both quantitative and qualitative analyses; and
  6. achieve the above objectives in the context of coherent and integrated research analysis papers reflecting a reasonable degree of sophistication in the display of their skills and knowledge (similar to what would be expected for thesis or dissertation chapters).

Graduate Attributes (GA)
Attribute Taught Assessed Practised
1 Knowledge of a Discipline
assessed in assignments 1 and 2 		True True True
2 Communication Skills
assessed in assignments 1 and 2 		True True True
4 Information Literacy
assessed in assignments 1 and 2 		True True True
6 Problem Solving
assessed in assignments 1 and 2 		True True True
7 Social Responsibility
Discussion online 		True True True
   

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