Bachelor of Business
Marketing
| Program of Study | Credit Points | ||
| Core Units Complete the following units: |
60 cps | ||
| Unit Code | Unit Title | Unit cps | |
|---|---|---|---|
| AFM101 | Introduction to Financial Accounting | 6 | |
| AFM112 | Introduction to Management Accounting | 6 | |
| COMP100 | Business Information Technology | 6 | |
| ECON101 | Introductory Microeconomics | 6 | |
| ECON102 | Introductory Macroeconomics | 6 | |
| ECON243 | Australian Economic Institutions and Performance | 6 | |
| MM105 | Organisational Behaviour | 6 | |
| MM110 | Introduction to Marketing | 6 | |
| MM200 | Contemporary Management | 6 | |
| QM161 | Business Statistics 1 | 6 | |
| Prescribed Units for this Major Complete the following units: |
30 cps | ||
| MM213/313 | Marketing Communications | 6 | |
| MM214/314 | Services Marketing | 6 | |
| MM311 | Buyer Behaviour | 6 | |
| MM316 | Marketing Strategy and Management | 6 | |
| NEBS305 | Organisational Research Methods | 6 | |
| Listed Units for this Major Complete 6 credit points from the following units: |
6 cps | ||
| MM322 | Managing Ethics in Organisations | 6 | |
| NEBS306 | Making Sense of Organisational Data | 6 | |
| THEA210 | Introduction to Live Performance and Presentation | 6 | |
| Candidates must ensure they complete at least 18 credit points at 300 level in each Major. | |||
| Elective Units - Complete either a SECOND Major to the value of 36 credit points and Elective Units to the value of 12 credit points or a SECOND Major to the value of 48 credit points or Elective Units to the value of 48 credit points |
48 cps | ||
| Elective Units can be selected from units offered by the University for which candidates meet prerequisite and timetabling requirements. | |||
| Total | 144 cps | ||
Back to Program of Study - Overview
Suggested Full Time Course Plan
The following are standard patterns of enrolment or pathways for candidates studying on a full-time or part-time basis. They take into account unit pre-requisite, co-requisite and timetabling requirements where possible. Candidates can each year choose to study less units than the full-time pattern or more units than the part-time pattern, but if doing so should use these standard patterns as guides as to how best to structure their studies.
For candidates studying Full-Time = 48 cps per year or 24 cps per semester. This equates to a workload of approximately 40-48 hours per week.
| Year | Semester 1 | Semester 2 |
|---|---|---|
| 1 | AFM101 |
AFM112 |
ECON101 |
ECON102 |
|
MM110 |
MM105 |
|
QM161 |
COMP100 |
|
| 2 | MM213/313 |
MM200 |
Elective Unit |
ECON243 |
|
Elective Unit |
MM214/314 |
|
Elective Unit |
Elective Unit |
|
| 3 | NEBS305 |
MM316 |
MM311 |
Listed Unit for this Major or Elective Unit |
|
Listed Unit for this Major or Elective Unit |
Elective Unit |
|
Elective Unit |
Elective Unit |
|
| Note: Candidates who choose to do TWO Majors should enrol in 6 or 8 units for their 2nd Major in Yrs 2 and 3 instead of 6 or 8 Elective Units. |
||
Suggested Part Time Course Plan
For candidates studying Part-Time = 24 cps per year or 12 cps per semester. This equates to a workload of approximately 20-24 hours per week.
| Year | Semester 1 | Semester 2 |
|---|---|---|
| 1 | AFM101 |
AFM112 |
QM161 |
COMP100 |
|
| 2 | MM110 |
MM105 |
ECON101 |
ECON102 |
|
| 3 | MM213/313 |
MM200 |
Elective Unit |
MM214/314 |
|
| 4 | Elective Unit |
ECON243 |
Elective Unit |
Elective Unit |
|
| 5 | NEBS305 |
MM316 |
MM311 |
Listed Unit for this Major or Elective Unit |
|
| 6 | Listed Unit for this Major or Elective Unit |
Elective Unit |
Elective Unit |
Elective Unit |
|
| Note: Candidates who choose to do TWO Majors should enrol in 6 or 8 units for their 2nd Major in Yrs 3 to 6 instead of 6 or 8 Elective Units. |
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