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Year:

MM300 Strategic Planning and Management

Updated: 23 June 2009
Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study
Armidale Semester 1 Off Campus
Armidale Semester 1 On Campus
Blue Mountains Hotel Mgemt Sch Blue Mountains Semester 1 On Campus
Online level Level D - Comp/internet essential
Intensive School(s) None
Supervised Exam There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled.
Pre-requisites MM200 or AFM324 or permission of head of school or candidature in BAdminLead
Co-requisites None
Restrictions MM403
Notes None
Combined Units MM403 - Strategic Planning and Management
Coordinator(s) Allastair Hall (ahall4@une.edu.au)
Unit Description

This unit deals with concepts, methods and analytical tools necessary for understanding the dynamic nature of strategic management in different organisations. Its objective is to enable students to deal creatively with strategy issues and to develop meaningful solutions in a variety of contexts. The unit examines strategic analysis as the foundation for strategy formulation, provides an in-depth discussion of the development of strategic alternatives and presents methodologies for improving the calibre of strategy implementation and execution.

Prescribed Material
Mandatory
Text(s):

Note: Students are expected to purchase prescribed material

Crafting and Executing Strategy: Concepts and Cases
ISBN: 9780073381244
Thompson, A.A., Strickland, A.J. and Gamble, J., McGraw-Hill 16th ed. 2008
Text refers to: Semester 1 , On and Off Campus
Disclaimer Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester.
   

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